Leading insecticide brand from the stables of Reckitt Benckiser, Mortein has successfully concluded its post-2014 World Malaria Day Anti Malaria Campaign in Nigeria during which over 250 Primary Health Centres (PHCs) and 100 communities were visited while around 50,000 pregnant mothers were reached in the course of the month-long campaign.
The interactive and highly educative campaign targeted at pregnant mothers and children below the age of five, was activated in PHCs in Lagos, Abuja (Nigeria’s Federal Capital Territory) and Abia State in the south – eastern part of Nigeria.
The intent of the initiative by Mortein was to educate Nigerian women, and in particular new mothers on steps they need to take in order to prevent themselves and children below five years from malaria vector carrier-mosquitoes because one mosquito bite is just enough to be infected with malaria. Statistics reveal that malaria is the major cause of morbidity and mortality and accounts for over 600 deaths daily in Nigeria in children less than five years of age in rural and semi-urban settlements. It is also the main reason for out-patient admissions, visits to health facilities and is responsible for most deaths of pregnant mothers in Nigeria.
Marketing Director for West Africa, Reckitt Benckiser, Mr. Oguzhan Silivrili, explained that the Mortein Anti Malaria Campaign was a demonstration of RB’s continued commitment to offering innovative solutions to consumers. He said the awareness and education campaign was an intervention imperative for the company because of the alarming death rate among children under the age of five and pregnant women as a result of malaria.
“We see malaria as a serious threat to the health of new mothers and their babies and our central message to them is that Mortein kills hundred percent mosquitoes and prevents hundred percent malaria. One mosquito bite can cause malaria, so that is why we need to kill hundred percent of the mosquitoes, and in order to be able to do that, we need to educate them to use insecticide products and Mortein is one of them’’, he said.
Silivrili added that during the hospital activation and community engagement, pregnant mothers and women in general received education on how they could protect themselves and their children against malaria. He said the message included the need for keeping the environment clean at all times, sleeping under long lasting insecticide nets (LLIN) and spraying of homes with Mortein insecticides.
Mortein has been at the forefront of the global advocacy to eliminate malaria in Africa including Nigeria. During the commemoration of this year’s World Malaria Day on April 25, Mortein also partnered with the Federal Ministry of Health through the National Malaria Elimination Programme (NMEP), Lagos State Ministry of Health, Abia State Ministry of Health, World Health Organisation (WHO) and Roll Back Malaria (RBM) to upscale the efforts to stamp out the deadly malaria disease in the continent.