James Blunt finally admits the truth and also likes to apologise for creating his “annoying” love song “You’re Beautiful” ten years ago.
The Back to Bedlam track, topped charts in ten countries, shifted more than four million copies around the world, earned a Grammy nomination and won an Ivor Novello.
Blunt has at last admitted that it was “force-fed down people’s throats”, leading music fans to think of him as an “insanely serious person” and get bored, damaging his reputation.
The accompanying music video for “You’re Beautiful”, in which Blunt appears sad, shirtless and shoeless in the snow, only made things worse.
“I have a couple of over-emotional miserable songs that I’m known for, but I think it’s turned that corner now,” he told Hello! magazine, adding that his music was first marketed to appeal to “women during Desperate Housewives commercials” when “dudes also love slow jams about lost loves and things being beautiful”.
The 40-year-old former Harrow student temporarily quit the music business in 2012 to “take more time for himself”, stop writing songs and “chill out” in Ibiza, before returning to resume his career with last year’s Moon Landing.