Tech giants LG have set a Guinness World Record for the largest outdoor advertising structure ever.
The advert campaign is for LG’s new G3 smartphone in in Riyadh, Saudi Arabia.
It is 240 meters wide and 12 meters high taking a total space of 3,000 square meters. Unconfirmed information suggests LG has used 1,800 tons of steel to build it.
The company claims 20 million people who travel each year to the King Khalid International Airport, which the billboard is next to, will see it. According to LG’s estimates, this will bring in $25 million in annual revenue.