In furtherance to its commitment to reduce infant mortality rates in Nigeria and promote basic health and hygiene practices among consumers, leading antiseptic brand, Dettol strengthened its affinity with consumers when they turned up for its walkathon to pledge their support against diarrhoea and their commitment to simple hygienic practices.
The walkathon which held at Teslim Balogun stadium, Surulere was part of commemorative activities to mark Dettol’s 50 years presence in the Nigerian market and was tagged ‘‘ a pledge to save 10 Million Children’’ is a strategy aimed at reaching 10 Million Moms with the multiplier effect of helping save the lives of 10 Million Nigerian children from premature death. This initiative is centred on helping Nigeria meet its 2015 Millennium Development Goals of reducing Child Mortality for Children under the age of 5 by 6.3% by 2015.
Speaking to a mammoth crowd who turned up at the event, Marketing Director for West Africa, Reckitt Benckiser, Oguzhan Silivrili said the walkathon was a very symbolic component of the company’s greater journey motif. He described it as a conviction that let’s Dettol lead the charge in Nigeria’s journey to reducing infant mortality and to partner all relevant government and non government agencies in creating a hygiene conscious nation.
‘‘He explained that over the last 50 years Dettol’s has been at the forefront of educating consumers about health and hygiene habits through several platforms and went on to list some of Dettol’s initiatives and achievements such as New Mum Programme which has reached 5 million moms since 2006 teaching them good hygiene habits for themselves and their new born babies; the Health on Wheels Programme that has reached 150,000 families through mobile clinics; the School on Wheels Programme which has impacted three million children across schools since its inception in 2010 and finally the Direct home contact programme in which almost a million moms were reached from last year’’