A Venezuelan online news channel, Desnudando la Noticia, has grown recently for its reputation of its female presenters reporting in their underwear.
It shouldn’t come as much a shock, as Desnudando la Noticia literally means “Undressing The News.”
The presenters often begin reading the latest news from the World Cup in their underwear, before gradually beginning to simultaneously undress.
Their World Cup reports began on YouTube, but moved to Vimeo.
Desnudando La Noticia say they’ve used the World Cup as a springboard, after which they plan to move into mainstream general news.