Cameron Diaz’s new comedy with Jason Segel ‘Sex Tape’ was the biggest disappointment at the box office this weekend as it failed to draw audiences in its first week with only $15 million in ticket sales, placing it in fourth place. Even though Diaz has been heavily promoting the film alongside co-star Jason Segel, it does not seem to have garnered enough attention.
‘People really like the movie, but I think the title confused some folks and the film is in fact a sweet, funny romantic comedy,’ said Rory Bruer, Sony Pictures president of worldwide distribution. Ironically, it was expected that a movie with such a title would be at the top of the Box Office list seeing as ‘sex sells’. Sony Pictures has said it will look to foreign markets to help recoup the movie’s $40 million budget.