To strengthen its support for creativity and transformation in Nigeria using Art, Absolut Vodka, recently raised the bar in party style when the brand showcased the combination of colours, vibrancy and celebrations at the Art Party 2014, which was held at the Lagoon Crest in Lekki Lagos. The much-anticipated event remains the talk of town within social circles as fashionistas, celebrities, party-buffs, fans, and consumers of Absolut Vodka had the entertainment of a lifetime.
The Art Party was a magnet for revellers who love to have fun in a different way and express themselves without limitations, set rules and hindrances. It also created Absolut fun, excitement and shinning glitz in the night, opening opportunities for interactions with a pool of celebrities including rising Reggae sensation and dancehall star Patoranking, Runtown, Olisa Adibua, 2Shots, Denrele, Beverly and Zeal of BBA, Gideon Okeke of Tinsel, Didi Madumforo, Viki Money, Tony Nwakalor, Muna Abi (former MBGN winner), Prinz, Adedina Child and Tillaman to mention a few. The Absolut brand transformed the skylines of Lagos into a unique ambience of artistic impressions, filled with canvases, signature cocktails and talented Arts in Party.
Akintayo Akinseloyin, Brand Manager, Absolut Vodka Nigeria said: “We are supporting creativity and transformation in young people which remains the pivot to partnering with the Art community. The Absolut brand will continue to connect with talented individuals via exclusive events which inspire transformation and brings exciting experience to consumers.”
The Absolut Art Party is part of build-up activities to the Road to MAMAs concert, which will take place on May 30th 2014 at The Marquee Federal Palace Hotel in Lagos. The Art Party created close interactive and cerebral moments, pictures and fun painting spots, artistic gallery with pumping DJs on the wheels of steel to provide a unique and never before experience.
Finally, consumers of Absolut Vodka can vote for their favourite Nigerian music video director – Clarence Peters in the ‘Transform Today by Absolut’ category of the MAMAs at www.absolutmtv.co.za and also visit www.facebook.com/absolutvodkanigeria or follow on Twitter @AbsolutVodkaNig to share their signature cocktail for an Absolut experience.