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The 26th edition of the annual African Public Relations Association (APRA) conference themed “Advancing Africa”, is set to hold in Mauritius from May 27th– 31st 2014.

Now in its 26th year, the conference will attract over 500 delegates cutting across different communication sectors and professional groupings from all over Africa, Europe, Asia, and North America.

Confirmed speakers include President and CEO of The Holmes Group Paul Holmes, who is the chairman of the judges for SABRE Awards and Manager of the Global Public Relations Summit.  Also speaking is the former World President of the International Public Relations Association (IPRA) and a public relations and marketing expert with 50 years of experience in communication Mrs. Loula Zaklama; one of the UK’s 500 most influential people as named by The Sunday Times and Debrett’s Jeremy Galbraith; Football marketing Guru Ian Riley who was involved in 2006 and 2010 FIFA World Cup Bid for South Africa.

Others speakers include Chairman and CEO of Burson-Marsteller Robyn de Villiers, BHM Founder/CEO Ayeni Adekunle, A Media and Public Relations expert who was recently listed by Business Day as one of the top 40 Nigerian entrepreneurs under 40, Group CEO of Frontiers International Services Limited, Muyiwa Afolabi and Head of Corporate Communications and CSR at Airtel Ghana Mr. Donald Gwira.

The conference will also witness the inaugural APRA Pyramid Awards for Professional Excellence and Outstanding Leadership in Africa. This is to celebrate remarkable PR achievement in its numerous dimensions and bring to note, deserving recipients nominated by members that have placed Africa in positive light on the global landscape.

APRA is a non-governmental, non-profit and non-political professional association, which is strongly committed to “selling Positive Africa” through the instrumentality of the public relations profession. Founded in 1975, the annual conference gathers stakeholders from around the continent and beyond to pave the way for a positively perceived and prosperous Africa.

More information about award categories can be found on the APRA website –

APRA 2014 APRA conference 2014 APRA Mauritius 2014 APRA pyramid awards



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