Beauty and Makeup Entrepreneur, Tara Fela Durotoye covers May 2014 edition of Genevieve Magazine
Africa’s leading beauty and makeup entrepreneur and CEO of House of Tara International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.
The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it’s new deal with L’Oreal.
Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.
About House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.