#AFSG2014: Africa Fashion Show Geneva 2014 KICKS OFF Today + EVENT Line Up

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Africa Fashion Show Geneva draws close, with 48 hours to go before the event. Organised by Crucible Events and Planners (CEP), the second edition of Africa Fashion Show Geneva is set to be bigger and better. To be held at one of Geneva’s most prestigious venues the Château des Penthes, alongside the “Here Africa” art exhibition organised by Art for the World (AFTW), Africa Fashion Show Geneva will be taking center stage at the end of May.

“The Africa Fashion Show Geneva aims to create awareness and elevate the perception of African designs, bring African fashion to the rest of the world, as well as facilitate access to foreign markets, allowing for multicultural and cross-border arts promotion” said Tayo Omotola, CEO of Crucible Events.

Taking place over two days, the event will commence with a runway fashion show on Friday, 30 May 2014 at 19.30 at Château des Penthes and culminate in an exclusive gala evening on Saturday, 31 May 2014 at 19.30 at Mandarin Oriental Hotel Geneva.

Here’s the scoop on what we can look forward to and five reasons this fantastic fashion event is a must.

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Fantastic African Fashion and a Taste of Brazil

The two-day event has on offer some fantastic fashion from across Africa –Cy’MUN (Burundi), Manyeyo (Ghana), EmmaFor (Republic of Guinea), A la Pointe du Caftan (Morocco), Baldon Clothiers (Nigeria) and Malleni Designs (Uganda), all celebrating the diversity of African fashion and cultural heritage in what is doubtless set to be a fascinating choreography by world-class model, model coach, art director and catwalk choreographer Julius Reuben flying in from the UK.

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Given the deep cultural ties between Africa and Brazil, the event will feature a unique appearance of Tony Palha (Amazonia) from Fashion Inclusive Brazil, an AFSG partner. Only days before the World Cup kick off in Brazil, what better way to get ourselves acquainted with the fashion of the host country?

Fabulous Venues

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The fashion shows on Friday will take place at the beautiful Château des Penthes in Domain Penthes, located near Geneva, which enjoys an exceptional location overlooking Lake Geneva and Mont Blanc, where gastronomy and culture meet.

The gala dinner and fashion show on Saturday evening will be taking place at the prestigious Mandarin Oriental Hotel Geneva located on on the banks of the River Rhône.

At these two prestigious venues, you will not only have a chance to experience Africa’s sights, sounds and styles, you will do it right in the heart of the beautiful city of Geneva.

African Art

Bartholomy Toguo (Cameroun)

Africa Fashion Show is not all about fashion of course. With the “Here Africa” art exhibition organised by Art for the World (AFTW), our guests will also get to see some fascinating works of art from the continent.

Amazing Entertainment

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And queue music! Alongside an exclusive runway show with performances by Nigerian rap and hip-hop artists Babatunde & McCoy, the elegant gala event will be an evening of fashion, African dining and live performances by none other than the UK-based Grammy award winner and former Rose Royce lead singer, Gwen Dickey (aka Rose Norwalt).

Distinguished Guests

The event is set to host distinguished guests from Genève International, the diplomatic and UN community, such as Mr. Michael Moller, Acting DG United Nations Office in Geneva, Mrs Anja Loetscher, Director, Geneva Convention & Visitors Bureau, as well as African Ambassadors in Geneva and leading names in Swiss business, media and fashion.

But this is not all. The event will also be hosting some of the leading Swiss fashion bloggers keen to see the works of African designers as well as members of the Swiss and international media.

01.06.2013 Africa Fashion Show, Hotel Mandarion Oriental, organised by Crucible Events, Geneva, Switzerland by Juan Carlos Hernandez

Africa Fashion Show Geneva will no doubt showcase African fashion to a Swiss audience for the second year running but what about African fashion globally? On the future of African fashion, Tayo says, “Since the 20th century, the progress made in the fashion industry has been phenomenal. Despite the myriad of challenges facing Africa, the fashion industry has tremendous growth potential to improve unemployment and empower the youth with a multiplier effect on other sectors of African economies. Crucible Events & Planners intends to be a major player in achieving this feat bridging the gap to discover African designers and to increase trade; and investment opportunities.”

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