After some years of practical fashion and observing our general shopping habits, I can boldly say – men shop better than women.
It is a truth universally acknowledged that women own more pairs of clothes and shoes than their male counterparts. And yet, in Britain men are now spending more on shoes than women. Menswear has a history of timeless, quality investment pieces. It is not bought to be worn only once — there is no stigma attached to being seen in the same suit twice. The boys are buying less, but spending more, and it’s time that female shopping habits got a masculine makeover.
At the risk of inciting a mauling at the hands of enraged Sex and The City fans, I will speak out: Men are better at shopping than women!
Menswear equals style. Not ‘trends’, but classic, timeless style. The well-cut suit, the leather brogue, the tasteful watch, the classic dinner jacket.Most men will own a few, if not all of these items. And they won’t have many of each – a man might have only one watch, but he will wear it everyday.At its best, menswear is about longevity, and iconic male fashion traditionally focuses on quality investment pieces. This common sense is the absolute key to good buying habits in fashion.
So, what makes men better shoppers than women? Market intelligence provider Key Note finds that 81% of 16 to 19 year-old girls consider shopping an enjoyable day out compared with 43% of boys this age. The idea of shopping as a social activity goes some way to explain the genders’ different buying habits. While women shop in groups, men take more of a ‘lone wolf’ approach to shopping, and are therefore less susceptible to buying on a whim because their friends tell them how flattering an item is.
According to a recent survey by shopping and price comparison site Shopzilla, men also pay less attention to the sales than women do, buying what they want and need, regardless of cost, instead of buying a garment that is reduced price or cheap for the sake of it.
What do you think? Yay or Nay?
asks Jason Samuel, of menswear label Jason Porshe, for StyleVitae.