OJU, ‘The Afro Emoticon’ Launches In Style

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Oju Africa recently launched the first ever ethnically diverse emoticons at a star-studded event in Johannesburg, South Africa  as well as a new Children’s foundation in association with Robin Sharma  the renowned lawyer, leadership expert and author.

Powered by Mi-Fone, the first African mobile devices brand, Oju  is a new ‘afro-centric’ character and emoticon that is iconic, important, innovative and authentic the the full range of 65 Afro Emoticons is definitely a pioneering achievement.

The über-trendy event, which included incredible performances by renowned international DJ Nickie Cartel, and Urban Soul vocalist Naima Mclean had the likes of Pearl Thusi, Vimbai Mutinhiri, Sonia and Matthew Booth, Carol Ralefeta, Mapps Maponyane, Amanda Du Pont, Carmel Fisher, Raphael Griffiths, Johana Mukoki all in attendance and captivated as the full range of Oju’s were revealed.

There were over 12000 downloads of the free app from Google Play in just 4 days after it was released on the 10th of April 2014, of which the majority of those downloads have originated from the United States. Designed to be used across all Android platforms, the Oju’s will be released shortly on IOS and other platforms.

“Oju is an African innovation, an African character that we have no doubt will become an iconic character across the globe. Africa does not have its own Mickey Mouse or Hello Kitty until now with Oju,” remarked Alpesh Patel, CEO Oju Africa and Group CEO of Mi-Group International Ltd. “Oju is a licensed African character which will be licensed out via Emoticons in the digital space, and via a traditional character in industries such as FMCG, Entertainment and Fashion.”

To download the free set of OJU Afro Emoticons simply visit Google Play: https://play.google.com/store/apps/details?id=oju.emoticon.app

For more information on the Mi-Oju Children’s Foundation please visit: www.ojuafrica.com

A portion of all licencing fees generated will be donated to the Mi-Oju Children’s Foundation which was officially launched at the event.


Pearl Thusi.


IMG_258 oju vimbai Mutinhiri alpesh
Vimbai Mutinhiri and Alpesh Patel, CEO Oju Africa.





Alpesh Patel and Naima Mclean.






Some Oju Emoticons make their TV debut.


Robin Sharma beams in.





DJ Nickie Cartel.


Singer Naima Mclean and Pearl Thusi.



Style Vitae

Style Vitae

StyleVitae.com is Nigeria's 1st dedicated fashion and lifestyle site bringing you the best of fashion & style news, health & beauty tips, design, travel and lifestyle. Fun Fashion, Real Style - StyleVitae.com


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