2Face Idibia premièred the video to “Spiritual Healing” which is one of my favorite songs off his Away & Beyond album (2012). The video was released early April 4, 2014 and I have to admit I was a little taken aback by the concept of the video but totally understood why 2Face, the director Clarence Peters and his creative team went this route. It would have been so stereotypical to have a video of him in a scenic background (probably on a beach or something) singing but instead he chose to do animation, which is rarely found in African music videos. I began reading some of the comments on popular blogs and on YouTube, what I realized was that most of his fans just didn’t understand it, and some even went as far to call the video rubbish and ask whether 2Face was a part of the Illuminati. (SMH)
I don’t know 2Face but I think he did this video to change the standard of how a music video should and ought to be produced: with creativity, originality, and a story line. Which a lot of music videos are lacking these days. The ones calling it rubbish, what makes this video rubbish? (Answer the question) We sometimes get used to something so much that when someone decides to do something different we don’t know how to receive it. Example: the Spiritual Healing video. Putting a bunch of women dancing in a nice background or backdrop and calling it a great video is getting old and played out. The creativity that is going in to videos nowadays are dull and are starting to look all the same. Seen one, seen them all. I did a little research and concluded that most of us that watch some of these videos half the time are watching them because we love the song, not the video. There’s no WOW Factor!! 2Face continues to set the bar/standard high in the music game and I believe this video is just another example of that. But enough of my talking.. I don tire.