Ex-supermodel, mother, radio show host, and CEO of Vane Style, Veronica Ebie-Odeka is officially the biggest and most sort after stylist in Nigeria. She has worked with celebrities including the prestigious Genevieve Nnaji and Mo Abudu, styled for several magazines both African and international including WOW magazine, This Day Style and Complete fashion. Veronica is the official stylist for the popular TV show, Moments with Mo. In this interview with 360nobs Style Editor Oluwadunni, she gives details concerning everything you would like to know. Enjoy!
What is style to you?
To me, style is a form of clothing. It is a very creative way to express your individuality and speak volumes of your mood through clothing and accessories.
Did you attend any fashion schools?
Yes, I did attend LCF(London College of Fashion) in 2009 but before that most of my experience came from modeling on the runways of New York City and Los Angeles.
Was your family supportive of your career choice from the beginning?
Yes, my family has always been very supportive, from when I was a toddler trying on my mum’s shoes till now that I have made a full career out of it. My mum and siblings love to hear my style stories, and all about my crazy days, as they find them very entertaining. Also, my older sister helps with a lot of my personal shopping requests from my clients because she is based in the U.S.
What do you do asides styling?
Aside from styling TV shows, campaigns and celebrities my services extend to private personal styling & shopping. I also offer fashion brand consulting services for runway shows, designers, and luxury boutiques in addition to co- hosting a weekly style radio show Fridays at 8pm on 96.9 CoolFM and run my Vane style showroom which is a sales and PR showroom for designers.
Contrary to public opinion, 360Nobs understands that the fashion industry could be quite demanding. How do you balance work and family?
Yes, my career is very demanding but I balance my time by being time conscious and working with an organized list daily. I also have a really good team at home and at work so it makes it slightly easier. It helps that my Husband and sons are very supportive, understanding and helpful when I need them to be.
Do you intend on developing more show rooms?
No I don’t have any intentions of developing more. I would be spreading myself thin by doing that. Instead I encourage others to develop showrooms in various cities.
What are your biggest challenges?
Scheduling and managing my time because as organized as I am, not everyone else is on the same page and it sometimes makes it very difficult to stay on plan.
How many hours in a day do you work?
Hmmm! well I start my day usually around 4:30 am and get into bed between 9 &10pm, so let’s just say it is somewhere between 15-20 hours daily depending on the duties for that day.
What is your opinion on Nigerian magazines?
I feel Nigerian fashion magazines are becoming stronger in the sense of providing more content and images acceptable to our own fashion and style.
Do you think Nigerian designers are innovative?
Of course Nigerian designers are very innovative and it shows in their design aesthetics and fabric choices which in return are evidently transparent for us on the runways and their look-books.
Is Genevieve Nnaji difficult to work with?
Lol. No, she is by far the best celebrity client I have worked with since moving back to Nigeria. Genevieve understands fashion and style and is very involved in her look. We have a great time together sharing fashion and style ideas.
Who is your favorite celebrity client?
It would without a doubt be Genevieve Nnaji.
Which celebrities made your best and worst dressed list for 2013?(male and female)
I have no worst list, because as a stylist I always look for what could have been improved to compliment the client.
In terms of owning their style and always being impressive with their wardrobe choices on and off the carpet, I would definitely list Genevieve, Lynxx, Osas Ighodaro and D’banj.
What do you think the fashion scene holds for Nigeria in 2014?
For 2014, I believe we will continue to see a lot of European trends showcasing here like the midriff, as well as our own fashion forward women embracing our own trends like the iro and buba that is being worn daily.
360nobs Style applauds Veronica Ebie-Odeka’s creativity and hardwork. We hope all upcoming stylists will lend a leaf from her.
Thank you Mrs Ebie-Odeka for your time.
Instagram: instagram.com/veronicaodeka Twitter:@veronicastylist
Keep refreshing 360nobs Style