The Place by Papas in Lekki took on a whole new vibe on Saturday, March 15th 2014 as hundreds of rock enthusiasts attended the first edition of Jack Daniel’s Jack and the Beats party held there. The party featured premium whiskey from Jack Daniel’s, including Jack Daniel’s Gentleman Jack and Jack Daniel’s Single Barrel.
Starting at 10pm, the event ran well into the early hours of the next day where friends of Jack Daniel’s were treated to an exclusive opening with rock performances and music mixes by King’s band and DJ Humility. One of the high points of the party was when Sean Tizzle and Kamar’s creativity and talent was brought to the fore as they performed rock versions of their hit singles.
Jack and the Beats played host to Jimmy Jatt, SDC, D’tunes, Eva, Efa, Chris D Razor(Beat FM), Uti Uwachukwu and Clay among others .
The next edition of Jack and the beats will hold on Saturday, March 29, at Crescendo Lounge in Ikeja GRA and will featuring rock performances from Eva, Ese Peters and Reminisce with live music support from The King’s Band and DJ Humility.
Jack and the Beats is a continuation of Jack Daniel’s 150-year heritage which includes a long association with music. Jack Daniel’s and music share a long history, with Jack himself having begun one of the oldest recorded music sponsorship in the 1860’s – of the Silver Cornet band. Jack’s whiskey would become the unofficial whiskey of Frank Sinatra and the Rat Pack. Rock ‘n’ roll would take over the mantle in the ‘60s and some have said the history of music is dripping with Jack Daniel’s.
Please visit www.facebook.com/jackdanielsnigeria for additional information and updates.
Jack and the Beats is open to only individuals 21 years and above. Your friends at Jack Daniel’s® remind you to drink responsibly.
Entrants can visit www.facebook.com/jackdanielsnigeria and follow the instructions to win interesting Jack Daniel’s merchandise. You can also follow our progress online using the hashtag #Jackandthebeat
Tune in to Beat 99.9 FM every Friday night to listen to Jack & The Beats Radio Show from 9pm – 10 pm“