Sho Lee? Ko Lee: Sean Tizzle Is Proof That The Nigerian Music Industry Is Finished

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Sho Lee? Ko Lee!

Before I continue with this, I’d like to state that this post is not in any way intended to slander Sean Tizzle. I am a huge fan of his, and he is really good at what he does, whatever that may be.

Weeks back, I posted photos from Sean Tizzle’s recent trip to South Africa, where he took his team to shoot videos for songs intended to be on his debut album. As I was posting, it hit me that Sean Tizzle had come a long way in an abnormally short time.

While I had heard of Sean Tizzle way before Sho Lee (he had been working with D’Tunes for as far back as 2011, when he featured on a track for him), there was no actual indication that he was pursuing a music career. There were no songs, no other features, and it didn’t seem like it was a name I’d hear again.

Fast forward to February 2013, where after D’Tunes and Iyanya separate, the hit producer moved to start his own label, and picked up Sean Tizzle as his first artist. Sean Tizzle released his first 2 singles that month, Sho Lee and Boogie Down, and the rest is history. He moved on the shoot the video for Sho Lee in April, and by the second half of 2013, Sean Tizzle was everywhere.

In December, he had already started acquiring luxury cars, purchasing a brand new Chevrolet Camaro. He then went on beat Burna Boy and Seyi Shay to the much coveted Next Rated award at the Headies. Sean Tizzle had officially arrived, and was, by every definition of the word, a star.

Sean Tizzle’s meteoric rise to fame however highlights the decaying structure of Nigerian music. Sho Lee is a good party song, yes. And that is where it ends. I doubt Sho Lee would enter the top 100 Nigerian songs of all time done by someone who actually knew music, but in today’s Nigerian pathetic music industry, it is a one-way ticket to fame.

Success in a field as competitive as the music industry is never put on a platter of gold, but the music industry has gotten so bad over the years. Let’s look at the early careers of some of today’s stars to understand this.

Case 1: The Plantashun Boyz/ 2Face. The Plantashun Boyz released 2 very, very good albums,  Body & Soul in 2000, and Sold Out in 2003, before they could garner any real fame. It took arguably the greatest Nigerian song in recent times, African Queen, for 2Face to actually achieve fame. The rest of the group’s members have floated in and out of the limelight, Faze a little bit more than Blackface.

Case 2: D’banj. D’banj’s first album, No Long Thing, made him a known face in the industry, alongside his gruffy-voiced producer Don Jazzy. But the fame and endorsement money and all that didn’t come to them until after the release of their second album Rundown (Funk You Up), and its hit single, Why Me.

Case 3: Wizkid. Wizkid had been a popular name in underground music circles. He had a couple of singles to his name with then group SI  Units, and a number of features including M.I’s Fast Money Fast Cars, Teeto Ceemos’ Leave ‘Em Alone and Kel’s Turn By Turn. Wizzy’s career finally took off when he joined Banky W and EME, and his debut single for them, Holla At Your Boy was the beginning of his rise.

Case 4: Davido. I basically didn’t have an inkling of who Davido was when I saw his turtle-headed figure on my TV in his 2011 debut Back When with Naeto C. Back When made us aware of Davido’s talent, and his second single, Dami Duro confirmed him as an A-list Nigerian entertainer.

If we follow the trends, we can see an obvious reduction in the time needed to “blow” going from 2 whole albums to just 1 single. You can attribute this to better publicity and social media and what not, but it doesn’t take away the fact that the quality of Nigerian music is reducing over the years, and the populace is accepting the trash with more and more ease.

Nigerian music is now so bad to the point where all you have to do to make a hit song is find a party beat, develop a corny slang or phrase, and you’re good to go.

I said I wasn’t going to criticize Sean Tizzle because majority of the blame is on the blogs and media houses and the entire music community that continues to accept and glorify artistes for making average music.

There are very few singers in the Nigerian music industry. What we have now are entertainers. And if this trend continues,  artistes will start “blowing” from snippets and even photo shoots, and soon there shall no longer be a Nigerian music industry, but a Nigerian entertainment industry.

Wana

Wana

Quo non Ascendam. Writer. E-mail: wana@360nobs.com

13 comments

  1. This is bullshit. Sean has proved himself to be more than just a one hit wonder. And one of his last release, Komole was rather different and unique. His writing skills can not be appraised yet but he has earned all the stardom he has. 6 banging songs isn’t beans.

  2. It’s not the musuc business anymore bruv, it’s the entertainment business…You just need to entertain people get them dancing…Nigerians aint got no time for any BS lyricism.

  3. I think d point is clear n I agree, diz days musicians blow up within a very short time n it is gettin even shorter unlike in d past, whether dey r gud or not but most times dey r not so gud

  4. Lamba, are you sure you clearly read and comprehended this very comprehensive article before you commented? I doubt you did. And you are obviously part of the clueless crowd of Nigerian youth (assuming you are a youth) that’s supporting the empty music we have making waves in the country at the moment.

    The article clearly discusses the ailing state of Nigerian music and how its getting worse by the second. It breaks my heart to see what we call music in Nigeria and how fast most of these “talented” artistes “blow” these days.

    Wana I agree with you on this one. You have never been more correct.

  5. Lmao! Davido’s turtle headed figure….Epic! Now straight to business even though shole songs is danceable I wud put it at Average .it is rather unfortunate that d music industry no longer harness pure talent..no song wit a good direction,body.. How can he win d headies over seyi and burna boy ? It doesn’t make sense to me cos this two individual hv their own uniqueness as regards to their song.it’s a pity that Nigerians no longer yearn for good songs that perhaps cud b timeless in the Near future,I love old songs from d 70’s to d 90’s cos majority of them then sang from their soul not for d money or fame… but what we see today is a shame and d Nigeria music industry for me is d worst world over cos it isn’t about a good song ur continuity ,ur talent but a one hit song wit a good beat and one word continuously pronounced on d song in excess.

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