This is a fabulous way to start your weekend. 😀
David Beckham is set to unveil a new bodywear collection for H&M during the Super bowl
The Superbowl XLVIII is this Sunday, and millions of people from all over the world would be watching.David’s Beckham’s new bodywear collection would be unveiled during the event.
The advert which would be aired during the super bowl was filmed with David running around rooftops in London.
Additionally, according to a press release issued by H&M, “viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear Collection instantly during the super bowl instantly during the t-commerce platform.”The high-street retailer has filmed two versions of the campaign with shoppers deciding which one gets aired using the Twitter hashtag #covered or #uncovered during the game.
“I think I know which one is gonna end up being shown, which is even more nerve-wracking,” he said.
The advertising slot costs around £2.5million with the Super Bowl, the annual championship game of the National Football League and America’s biggest sporting event, attracting TV audiences of more than 90 million.
According to Forbes, H&M will be the only retailer to have an ad shown during the super bowl this year.