Samsung has a penchant for over the top marketing campaigns, but this latest one is probably one of the zaniest yet.
Here’s how the ad’ goes : soccer stars including German legend Franz Beckenbauer and Footballing Legend Leonel Messi will have to fight off a bunch of mean-looking aliens hell bent to take over our planet. The extraterrestrial bullies have agreed to an all-or-nothing soccer match against Earth’s finest, that will decide our collective fates. http://www.youtube.com/watch?v=zgWKtJwkw4o
The campaig is dubbed Galaxy 11, and has just kicked off in earnest. So far, Samsung teased it with crop circles-style markings in London, New York, and Rio de Janeiro, and the presence of “aliens” at a few high-profile European matches. Beckenbauer will play the coach and Leo Messi will be the Galaxy 11’s captain. More big players will probably fill out the team’s roster in the following weeks.
Here’s Messi’s grand entrance: http://www.youtube.com/watch?v=-8lRgdODMC4
You may ask, what do aliens, soccer, and Samsung have in common? Well, obviously, the Galaxy 11 will use Samsung’s Note 3, Galaxy Gear, and Note 10.1 to stave off the attacks of galactic invaders, in an Ender’s Game with balls kind of mash up. Head over to TheGalaxy11.com if you want to learn more.
What do you think about Samsung’s latest advertising stunt?