25-year old Dai Macedo has been crowned as the owner of the best buttocks in Brazil after her 42-inch posterior led her to the Miss Bumbum 2013 crown.
In its third year, Miss BumBum has a huge following in the country and around the world and titleholders often go on to become national celebrities.
Eliana Amaral, from Pernambuco in north Brazil, was awarded second place while bringing up the rear was Jessica Amaral from the central northern region of Para who came third.
Ms Macedo, an administration student, had been embroiled in controversy leading up the event when she suggested on social media that the result would be fixed to give the title to rival Mari Sousa.
Speaking after her win, Ms Macedo said: ‘I’m all emotional. I didn’t expect to win.
The new Miss Bumbum indicated her backside had not always been such a marketable asset.
‘It isn’t 100 per cent natural. I had a butt lift. I always had a large backside but liposuction improved it,’ she said.
The brunette said she hoped one day to become a television presenter.
Macedo also won 5,000 reais ($2,100) and will also net ten times that in advertising contracts.