“Living Funeral”, a heart-touching film full of love, passion and breathtaking emotional scenes finally premiered on Sunday, 27 October, 2013 at the Wheatbaker Hotel, Ikoyi-Lagos. The 20-minute engaging short film is part of October Breast Cancer Awareness Month activities anchored by the Pink Pearl Foundation, a Nigerian-registered public service charity organization.
Directed by Udoka Oyeka and produced by Mrs. Orode Ryan-Okpu (Founder/Chief Executive Officer, Pink Pearl Foundation), the movie tells the inspiring story of Yvette, a young woman coming to terms with her battle with breast cancer. Viewers are taken on her incredible journey of hope, bravery and despair told through the eyes of the lead character’s sister (Wilson) and her hard-hearted mother (Ameye) who refuses to come to terms with her daughter’s illness. To help her family deal with their grief, Yvette holds a mock funeral while still alive.
The film stars Nollywood veterans, Liz Ameye (Benson), Norbert Young and upcomer Stephanie Wilson. Director, Udoka Oyeka, noted that “Living Funeral is our way of expressing how sensitive Breast Cancer is to our society, especially as the movie creates a sustainable way to raise awareness for breast cancer, not just in Nigeria but across Africa and the World.”
The star-studded premiere attracted a sophisticated crowd – from business moguls, entertainment industry players to government dignitaries. Notable individuals include the Honourable Commissioner for Women Affairs, Community and Social Development in Delta State, Chief (Mrs) Betty Efekodha, Mr Soni Irabor and his wife, Mrs Betty Irabor (Publisher, Genevieve Magazine). Others include Banky W, Omawumi Megbele amongst many.
The audience were treated to a live music set by fast-rising music star, Kaline and celebrated fashion designer, Ada Mgbudem (Creative Director, Ella & Gaby) donated a one-off custom piece to a Breast Cancer survivor.
Globally, October is marked as Breast Cancer Awareness Month and Pink Pearl Foundation has been in the vanguard of championing proactive campaigns including free screenings, counselling and self-examination kit distribution helping thousands of women daily in the fight against breast and cervical cancer.