The launch which was preceded by an enormously popular world wide digital media campaign aptly called#musicinabottle had thousands of young Nigerians inspiring and generating conversation around the topic for many weeks before the launch.
The electrifying atmosphere and highly expectant guests were a perfect complement for the launch, as the audience couldn’t hold their excitement at the unveiling of the sleek limited edition bottle.
The Star Music limited edition 60cl bottle comes in a new exciting blue sleeve capturing photos of the city landscape and featuring a special code on the bottle that introduces a television commercial with 2face Idibia and Wizkid when scanned.
Speaking at the exclusive event, Walter Drenth, Marketing Director of Nigerian Breweries said “It’s been a number of milestones this year for Star-most notably the Star Music App, an exciting music and lifestyle brand that is fast gaining popularity amongst users. Our new limited edition bottle is the perfect complement to the STAR Music family and its launch here today is borne out of the need to continue providing exciting alternatives to our consumers.”
“We call this new bottle ‘The Rockstar’ he says proudly, “bold, effervescent and always the life of any party-which we believe are some of the many positive values of consumers of Star Lager and Star Music” He added.
Managing Director of Nigerian Breweries, Nicolaas Vervelde, reiterated STAR’s commitment to continue providing unique products, and platforms that enhance consumer’s lifestyles. “It’s the core of everything we do here at Nigerian Breweries and we’re pleased that our consumers appreciate the efforts we make to achieve this,” he added.
Other guests at the event include DJ Xclusive, Teju Babyface, Yaw, Toke Makinwa, Efa, Ebuka Obi Uchendu, Dr Sid, Kelvin Orifa, Beverly Naya, Toni Kan and many more.
Exciting star performances from 2Face Idibia, Tiwa Savage, Lynxx also added more colour to the evening.
This limited edition of STAR MUSIC Bottle is available to consumers from 1st November to 31st December 2013 at selected outlets.