Simon Cowell reportedly thinks Rita Ora could be a worldwide star, if her potentials are managed well.
The music mogul has sparked speculation he wants the British singer to join The X Factor US after she was spotted having a meeting with him last week. He is known to have approached her about the UK version of the programme and it’s now claimed he is determined to propel her into superstar status.
“Simon knows global star power when he sees it,” a source told Heat magazine.
“He loves that Rita hangs out with people like Cara Delevingne, Harry Styles and Kate Moss – and Madonna loves her. Even her supposed rivalry with Rihanna is interesting. He thinks that if she’s marketed right she can become a huge worldwide star.”
At the moment Simon is joined on The X Factor US panel by Demi Lovato, Kelly Rowland and Paulina Rubio. Although things are going well, he’s famed for mixing things up and apparently wonders if Rita could help boost the programme.
“He is always looking for the next big thing to keep his shows relevant. He tried that with… Britney [who was] a disappointment and Cheryl [Cole] didn’t work in America. But he thinks that Rita could be just the kind of hot young star he needs to lift the show,” the insider explained.