The Amede collection unveiling took place at the GTBank Lagos Fashion & Design Week 2013 on Saturday 26th October 2013 at the Eko Hotel Ocean View, Lagos. The 2014 collection is named EFURU HERITAGE.
Beautiful and respected, Efuru, is the woman with an elevated taste in style. Celebrating her African heritage with an uncommon balance of mixed textures of aso-oke, chiffon and pique creatively hand dyed in muted yet strong hues of peach, mustard and lincoln green.
Efuru takes us back to the 60s an era of girly innocence with such noticeable presence. Each is a piece of art history told with a modern tongue of Elegant unity in diversity.
Enjoy the collection below as shown at the GTBLFDW2013
Amede, a fashion label founded by Amede Nzeribe- a Nigerian trained lawyer turned fashion designer who is today one of the beacons in the Nigerian fashion industry.
Amede from a very young age has had a passion for fashion. Her debut into the world of fashion started in 1993 while studying Law at the University of Nigeria Nsukka. Shortly after law school she realized that the only way forward was to follow her dreams which was more in expressive creativity and colours which is Fashion
On in pursuit of her passion, she took a keen interest in the local tye dye and batik fabrics and she came up with different ways of expressing her ideas by producing her very own. As soon as Amede gave her first fabric sketches to a local dyer and saw the amazing results,she has not looked back since then. The journey of the Amede label had begun.
The Amede brand has over the years succeeded in revolutionising the art of dyeing using tye dye and batik techniques which has today become the Amede signature fabric design.
Amede’s vision for the label is to create clothes for women who want to stand out elegantly without trying too hard! Longing for things of value and drawn to that which is true and tangible. These are the qualities that make the Amede label wearable arts of treasure.
Amede has been featured in top rated publications such as True Love West Africa, Genevive Magazine, Complete Fashion, Guardian Newspaper,Thisday Style etc. She has participated in top fashion shows such as Lagos Fashion And Design Week ( LFDW ) , Arise Magazine Fashion Week ( AMFW ).
Photo Credits: Kola Oshalusi (Insigna) | Copyright 2013 Lagos Fashion and Design Week | Text: Morsi PR