Car makers Nissan have announced a partnership with Apple that will see them produce the first set of cars with iTunes Radio.
The Japanese car maker will be the exclusive automotive launch partner for Apple’s new media streaming service, part of a concerted effort by the tech giant to make inroads into automotive infotainment.
iTunes Radio is essentially Apple’s competitor to Pandora; it’s an internet radio service that can create playlists based on a user’s listening history.
It’s already in the hands of iPhone and iPad users; now Nissan will get the first crack at putting iTunes Radio in a car.
“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” Nissan North America vice president of marketing Jon Brancheau said in a statement.