The excitement to have BBM by non-BlackBerry users is quite high. BlackBerry is eager to make this service available on iPhone and Android phones. Come September 21st, it is going to be available on Android and on iPhone on September 22nd.
There’s a Twitter account dedicated to BBM and a website too. These are pointers that BlackBerry is looking at making BBM For All really big. We are waiting. This is their first major step forward — making it available first on iPhones and Android Phones.
Why BlackBerry is BlackBerry making this move? According to WallStreet Journal (WSJ), BlackBerry LTD. is considering spinning off its messaging service (BBM) into a subsidiary that would operate with more independence. The Waterloo, Ontario-based smartphone maker is working to revive BlackBerry Messenger even as it pursues a strategic review that could result in a sale of the company. Some have said BlackBerry is shooting itself in the foot and killing itself by taking this move.
We shouldn’t be shocked when we see BlackBerry announce BBM Inc., a full-fledged company. WSJ, in that reports, explains that BlackBerry has been shifting some executives to the BBM team.
BlackBerry has since then announced that it was going to make BlackBerry Messenger—BBM—available on iPhone and Android phones. They have also axed some Sales jobs in Canada and Layoffs will come across all of BlackBerry’s operations. It was in the news on WSJ that BlackBerry is looking to cut 40% of it’s work force to further shed excess weight. All this points to the fact that Blackberry may be looking at selling.
It might be a tougher sell for BlackBerry if it doesn’t shed of some of the weight that is causing it to burn more cash at the moment. Unlike Microsoft who bought Nokia and its 32,000 workers, things doesn’t appear like they’ll be that easy for BlackBerry.
I am thinking BBM, going forward, is going to be one of the unique products that BlackBerry will be selling and they are going to be building some services that will spin off from BBM that will fetch them some money. I do not have any more ideas as to what other businesses they may be planning, but I am sure they will sell some part of the business like Nokia did and leave a part that they plan to comfortably grow into profitability. This is not far from what many analysts believe. While we wait for what BlackBerry is going to do to be profitable, we almost can’t wait for BBM to be debuted on iPhones and Android phones.
Below is the press release from BlackBerry.
BBM Available for Android on September 21 and iPhone onSeptember 22
Instant mobile to mobile messaging with privacy and control you can count on, that lets you know that your message is read, is a free download for Android and iPhone customers.
Waterloo, ON – BBM™ – the iconic mobile social network – will begin rolling out for Android™ and iPhone customers around the world from September 21. Previously exclusive to BlackBerry® (NASDAQ: BBRY; TSX: BB) smartphones, BBM will be available as a free download in Google Play™ and the App StoreSM. Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser.
BBM gives you a private social network for active, real conversations.
· It’s immediate. BBM is always on so you are always connected. And because messages on BBM are typically delivered and read within seconds, it’s the closest thing to a live conversation.
· You trust it. BBM always tells you that messages are delivered and read. BBM conversations come alive on a private network you can count on.
· You control it. BBM allows you to choose your contacts and how you share your information. BBM uses a PIN so you don’t have to give anyone your phone number or email address.
“BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry. “With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”
BBM for Android and iPhone features:
BBM Chat – Enjoy real, immediate conversations with friends on Android, iPhone and BlackBerry smartphones. Not only does BBM let you know that your message has been delivered and read, it also shows you that your friend is responding to the message.
More than chat – With BBM you can share files on your phone such as photos and voice notes, all in an instant.
Keep your group in the loop – Multi-person chats are a great way to invite contacts to chat together. BBM Groups lets you invite up to 30 friends to chat together, and go a step further than multi-chat by sharing photos and schedules. And, with Broadcast Message, you can send a message out to all your BBM contacts at once.
Post Updates and stay in the know – BBM lets you post a personal message, profile picture and your current status, and lets your contacts know instantly in Updates.
Your unique PIN – Every BBM user has a unique PIN that maintains your privacy, so you don’t have to give out your phone number or email address to a new or casual contact.
BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) beginning at 7AM EDT on September 21. BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store schedule of 12:01 AM local time on September 22. For more information, or to download BBM for Android or iPhone, visit www.BBM.com.
BBM will continue to evolve quickly. Later this year, BBM Channels will provide a forum for active, real conversations between you and the people, brands, celebrities, artists, service providers, communities and more, that matter to you. By creating a Channel, individuals and brands can engage their friends and communities in conversations sparked by their thoughts, ideas and passions. Subscribing to a Channel will let you join conversations with people who share your interests. In addition, BBM Video calling and BBM Voice calling are planned for availability for Android and iPhone in a future version.
BBM has more than 60 million monthly active customers on BlackBerry alone, and the overwhelming majority use BBM an average of 90 minutes per day. BBM customers collectively send and receive more than 10 billion messages each day, nearly twice as many messages per user per day as compared to other mobile messaging apps. Messages on BBM are typically read within seconds, reflecting how truly engaged BBM customers are.
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.