Keziah Jones has just launched the teaser video for ‘Afronewave’- the first single off his new album titled ‘Captain Rugged’. It is a quick-paced funk track with a touch of afro-psychedelia from Keziah’s 6th studio album, being released worldwide November 4th, 2013. The song and album unveil his secret alter ego in the form of Nigeria’s first superhero.
Captain Rugged is a concept album to be sold along with a graphic novel chronicling Captain Rugged’s adventures through Lagos. From his birth place in Makoko, to the hectic bus stations of Obalende- the teaser clip shows Paris based, Nigerian born graphic artist Native Maqari sketching scenes on-the-go, to situate a comic book version of Captain Rugged in his element around the busy city.
The album graphics were the work of renowned Lagos based painter and photographer Kelechi Amadi-Obi who captures the journey of Rugged out and about in the busy marketplaces of Lagos – hanging out of public buses and cruising in his Ruggedmobile-rocketship.
The ‘Afronewave’ music video – coming soon- was directed by New York based photographer and filmmaker Andrew Dosunmu, who has done videos for Talib Kweli, Common, Maxwell, Angie Stone and Issac Hayes. The video for ‘Afronewave’ was styled by Lagos based shoe designer Hauwa R. Mukan and will be premiered later this month so watch this space!
Watch The Teaser video for ‘Afronewave’ below
We also have some pictures from the video – loving the concept and the outfits already.