NO SHACK, DEY DRIVE O! MA MU OTI TUN WOKO! IÑUA NMANYA ANYAKWALA UGBÓ! BA NA SHAN DA TUKA!
Pernod Ricard Nigeria, recently organized a campaign named Responsib’All day Nigeria, an initiative created as part of the company’s CSR initiative.
On June 5 2013, employees of Pernod Ricard Nigeria with partners and volunteers joined forces to promote the first Responsib’All Day Nigeria, to promote responsible drinking. The program started off at the Ojota Motor Park by engaging the public transport drivers and passengers in various activities including a talk on the hazards of drink driving; to which they were very responsive.
All hands on deck, Pernod Ricard Nigeria employees handed out “Don’t Drink and Drive” T-shirts and with the permission of the vehicle owners, displayed stickers with the same tag line on public transport vehicles.
Upon leaving the park, MD Of Pernod Ricard Nigeria, Dariusz Opierowiec along with Sade Fagbola and FRSC representative, Segun Ogungbemide were interviewed by Smooth98.1 FM, further schooling listeners on the danger of irresponsible drinking not just in drivers but also for underage drinking.
In the afternoon the event continued at The Palms shopping Centre Lekki (pictures below). Shoppers were handed flyers on the importance of responsible drinking. They also got a chance to write messages to friends and loved loves that they lost to drink driving by signing special messages on the “Canvas of memories”.
At the end of the day, employees of Pernod Ricard Nigeria together with partners and volunteers gathered together for cocktails at Soul lounge to celebrate a first ever Responsib’All Day Nigeria.
Pernord Ricard is currently co-leader in the premium spirits globally with a presence in 70 countries and our global brands include Absolut Vodka, Chivas , Martell, Malibu, Mumm , Jameson Irish Whisky, Perrier Jouet and many more.
Pernod Ricard advocates responsible drinking and ensures that commercial communications do not encourage or condone excessive consumption or misuse of any kind. The Group Supports public Health Authorities, promotes dialogue with the community and funds research projects.
Special message: We thank all who partnered with us for the first Responsib’All Day Nigeria program this year; FRSC, THE PALMS SHOPPING CENTRE, CFAO, SMOOTH 98.1 FM, BELLANAIJA, LOST IN LAGOS, MAESTRO MEDIA, and YMCA. We invite everyone to join us for Responsib’All Day Nigeria next year June 5th 2014.