“Don’t Drink and Drive” – Pernod Ricard Nigeria presents RESPONSIB’ALL DAY NIGERIA (Photos)

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NO SHACK, DEY DRIVE O! MA MU OTI TUN WOKO! IÑUA NMANYA ANYAKWALA UGBÓ! BA NA SHAN DA TUKA!

Pernod Ricard Nigeria, recently organized a campaign named Responsib’All day Nigeria, an initiative created as part of the company’s CSR initiative.

On June 5 2013, employees of Pernod Ricard Nigeria with partners and volunteers joined forces to promote the first Responsib’All Day Nigeria, to promote responsible drinking. The program started off at the Ojota Motor Park by engaging the public transport drivers and passengers in various activities including a talk on the hazards of drink driving; to which they were very responsive.

All hands on deck, Pernod Ricard Nigeria employees handed out “Don’t Drink and Drive” T-shirts and with the permission of the vehicle owners, displayed stickers with  the same tag line on public transport vehicles.

Upon leaving the park, MD Of Pernod Ricard Nigeria, Dariusz Opierowiec along with Sade Fagbola and FRSC representative, Segun Ogungbemide  were interviewed by Smooth98.1 FM, further schooling listeners on the danger of irresponsible drinking not just in drivers but also for underage drinking.

In the afternoon the event continued at The Palms shopping Centre Lekki (pictures below). Shoppers were handed flyers on the importance of responsible drinking. They also got a chance to write messages to friends and loved loves that they lost to drink driving by signing special messages on the “Canvas of memories”.

At the end of the day, employees of Pernod Ricard Nigeria together with partners and volunteers gathered together for cocktails at Soul lounge to celebrate a first ever Responsib’All Day Nigeria.

Pernord Ricard is currently co-leader in the premium spirits globally with a presence in 70 countries and our global brands include Absolut Vodka, Chivas , Martell, Malibu, Mumm , Jameson Irish Whisky, Perrier Jouet and many more.

Pernod Ricard advocates responsible drinking and ensures that commercial communications do not encourage or condone excessive consumption or misuse of any kind. The Group Supports public Health Authorities, promotes dialogue with the community and funds research projects.

Toke signing the canvas of memories
Toke signing the canvas of memories
Speaking to motor park drivers and  officials about responsible drinking
Speaking to motor park drivers and officials about responsible drinking
Schooling shoppers on responsible drinking
Schooling shoppers on responsible drinking
Schooling a mother on under age drinking
Schooling a mother on under age drinking
Sade Fagbola, Habeeb Fasinro, Dariusz Opierowiec and Segun Ogungbemide
Sade Fagbola, Habeeb Fasinro, Dariusz Opierowiec and Segun Ogungbemide
Sade Fagbola and Dariusz Opierowiec
Sade Fagbola and Dariusz Opierowiec
Radio interview Sade and Segun
Radio interview Sade and Segun
Peter Okunoye,, Chris Umeanidozie, Christine Calvez, Vincent Opogah, Remi Amar and Karo Ovome
Peter Okunoye,, Chris Umeanidozie, Christine Calvez, Vincent Opogah, Remi Amar and Karo Ovome
Dariusz Opierowiec meeting with FRSC official Segun Ogungbemide
Dariusz Opierowiec meeting with FRSC official Segun Ogungbemide
Dariusz sticking don't drink and drive on car
Dariusz sticking don’t drink and drive on car
Dariusz sticking no shack dey drive on vehicle at motor park
Dariusz sticking no shack dey drive on vehicle at motor park
FRSC receiving traffic vest from Pernod Ricard Nigeria MD Darius Opierowiec
FRSC receiving traffic vest from Pernod Ricard Nigeria MD Darius Opierowiec
Hakeem Aromire and motor park official
Hakeem Aromire and motor park official
Lunch at CafeVegnano
Lunch at CafeVegnano
Modupe, Maria Martinez and Volunteers at The Palms shopping Mall
Modupe, Maria Martinez and Volunteers at The Palms shopping Mall
Ojota motor park representative
Ojota motor park representative
Damola Adelabu,Peter Okunoye,Remi Amar,Laurent Pillet,  and Chris Umeanidozie
Damola Adelabu,Peter Okunoye,Remi Amar,Laurent Pillet, and Chris Umeanidozie
Canvas of Momories with our partners
Canvas of Momories with our partners
At the radio interview SmoothFM
At the radio interview SmoothFM
An interested shopper learns about reponsible drinking
An interested shopper learns about reponsible drinking

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Special message: We thank all who partnered with us for the first  Responsib’All Day Nigeria program this year; FRSC, THE PALMS SHOPPING CENTRE, CFAO, SMOOTH 98.1 FM, BELLANAIJA, LOST IN LAGOS, MAESTRO MEDIA, and YMCA. We invite everyone to join us for Responsib’All Day Nigeria next year June 5th 2014.

 

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