THE MAKING is a fashion project platform aimed at discovering new fashion talents in Nigeria. Currently in Season 2, the project brings together 10 promising fashion designers with aim of 1 winning finalist in 13 episodes per season. The winning finalist gets the ultimate exposure with the help of some of the industry’s movers and shakers. The Designers go through auditions, presentations, photo-shoots with some of the best and well-known stylists, make-up artists and photographers in the Nigerian fashion industry. The 10 Designers in THE MAKING also get a chance to have mentors who discuss how the designers could improve or show case their designs in a better way.
J Reason is a clothing line that is fashioned at young sophisticated men, young men of taste, style with a penchant for the good things in life . The J Reason man is all about one goal, and that is looking classic at all times.
This you can see in the fashion story called “THE FRATERNITY”. The fraternity is a story of young, educated, stylish and sophisticated men looking their best when having their meetings or having drinks.
Make-up artist turned designer, Olajide Adedeji is the Creative Director of J Reason which initially started 12 months ago as a men’s line with future plans of expanding into womenwear.
He has been able to stay true to his aesthetics of impeccable finishing and good quality. Jide has earned his place in the fashion industry after working with magazines such as Complete fashion. He has also with Toyin lawani’s ‘Tinanah styling’. Celebrities such as Davido, Wizkid, Brymo, Flowsick have been styled in J Reason.
Name: Olajide Adedeji
Telephone: +234 703 687 3018
Photo-shoot Credits: Photographer Kola Oshalusi| Photographer’s assistant: Ponle Ajibola |Stylist Ian Audifferen | Make-up by Kuddy Cosmetics |Makeup artist: Olajide Adedeji| Models Kweve & Kimmie (Beth Models) | Location Troy Lounge, Lagos
What do you think of JReason’s collection?
Watch a bit of THE MAKING: Season 1 on STV’s page3
Watch a bit of THE MAKING: Season 2
THE MAKING series is a production of Insigna Media productions Ltd – www.insignaonline.com