Kids that had a day out with FirstBank and LEGO at Silverbird Galleria, on Children’s Day, May 27, 2013 would best describe the royal treat they were given, as well as the gift packs they all took away.
The biggest financial brand in Nigeria, partnered with one of the most successful toy brands in the world LEGO, to provide new solution aimed at the youth segment of Nigeria market. The initiative was unveiled at Silverbird Cinemas during an exclusive cinema screening in Lagos and Abuja on Children’s Day. It includes three new products, exciting content partnerships, a dynamic new website and CSR activities to intentionally steer children to developing a savings culture while also engaging, entertaining and rewarding them.
Speaking on the programme, FirstBank’s spokesperson, Folake Ani-Mumuney said the partnership with LEGO signposts the Bank’s quest to create a platform for Nigerian children to express their creative talents, to deploy their innate abilities to something positive while also instilling in them the culture of financial discipline.
“In choosing LEGO as our partner for this project, we considered their brand values of creativity, fun, learning, caring and quality. All these resonate with us because they are values we hold dear. We are passionate about impacting the lives of today’s children in a positive way because we believe the future of this country is in their hands”.
Speaking further, Ani-Mumuney said the initiative is targeted at children between the age of 0 – 24. Acknowledging the huge differences in the needs and interests of those within this broad segment, she said the Bank created sub-segments in order to provide more relevant and useful products and benefits to its young customers.
“These sub-segments are 0-12, comprising pre-school and primary school students; 13-17, comprising Junior Secondary and Secondary School Students and 18-24, comprising young adults. Each sub-segment has its owned tailored product and 360_-engagement programme”, she said, adding that one of the strongest values of this initiative is the fact that all account holders have the benefit of operating their accounts even after crossing the age bar of each segment, she said.The first of the three products to be launched is KidsFirst, the product for the 0-12 sub-segment which combines the fun and excitement that children are looking for with the dependability and convenience that parents need. The partnership with Lego will give KidsFirst account holders access to exclusive Lego events, content and products. As a children’s brand known for both entertainment and educational value, LEGO was the perfect partner for KidsFirst.
In addition to great product features that include low opening and operating balances, an annual scholarship scheme and the convenience of internet banking, through KidsFirst, FirstBank offers parents useful online tools to help them plan for their children’s future and exciting real world experiences to engage and entertain the kids. KidsFirst is a must for any savvy parent looking to build a solid financial future for their child.