These Reeboks Hold Me Back: Rick Ross Dropped From Reebok Over Controversial ‘Rape Lyrics’

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Put Molly all in her champagne/She ain’t even know it
I took her home and I enjoyed that, she ain’t even know it.

~Rapper Rick Ross, U.O.E.N.O

Those were Rick Ross’ infamous bars off rapper Rocko‘s latest song “You Don’t Even Know It (U.O.E.N.O)” which features both Future & the Bawse for which he received negative backlash for as they were interpreted to just what it meant – A Date Rape.

Athletic shoes apparel and accessories company Reebok has now dropped the former correctional officer as their spokesperson terminating his endorsement deal over his controversial ‘date rape lyrics’.

‘While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse’, Reebok said in a statement.

‘At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr Ross’, the statement further said.

Rick Ross, real name William Leonard Roberts II has signed the deal with Reebok in 2011.

William “Rick Ross” Roberts has officially dropped an apology for his date-rape lyrics on “You Don’t Even Know It (U.O.E.N.O)”:

Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.

Ross released the controversial lyrics when he featured on Atlanta artiste Rocko’s U.O.E.N.O, released in January. It immediately drew fire from women’s rights organizations, politicians and some other rappers.



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