THE MAKING is a fashion project platform aimed at discovering new fashion talents in Nigeria. Currently in Season 2, the project brings together 10 promising fashion designers with aim of 1 winning finalist in 13 episodes per season. The winning finalist gets the ultimate exposure with the help of some of the industry’s movers and shakers. The Designers go through auditions, presentations, photo-shoots with some of the best and well-known stylists, make-up artists and photographers in the Nigerian fashion industry. The 10 Designers in THE MAKING also get a chance to have mentors who discuss how the designers could improve or show case their designs in a better way.
Mentors on the project includes seasoned designers, stylists, magazine editors and writers in the Nigerian fashion industry who share their views from artistic and business aspects- Mai Atafo, Veronica Ebie-Odeka, Franka Asindi, Lisa Folawiyo, Lanre DaSilva Ajayi, Omoyemi Akerele, Folake Coker, Ezinne Chinkata, Ono Bello, Tope Adeboye, Bola Balogun and Mobowale Biobaku.
With stylists like Ezinne Chinkata, Make-Up artistes like Banke Meshida-Lawal, David Onyedike and well-known fashion photographers – Kola Oshalusi, Tobbie Maguire, Obi Somto and more. The Designers from The MAKING get access to a great creative force and its how they make this group of creative and innovative individuals work for them all through the ‘competition’ and possibly after that matters.
Here is the photoshoot of E-LALUS.
E-Lalus is a young fashion label created by Eniola Oyindamola Laleye in July 2012.
My love for fashion, music, arts and crafts dates back to my childhood.
An enthusiast, open to new ideas and adventures. Willing to learn, hardworking, bubbly, energetic, focused, result oriented and playful.
My passion for fashion keep growing as my life moves along.
While at the University of Cardiff studying law, my interest in fashion peaked and I began to sketch various designs which I later began to bring to life with different fabrics.
I match both my Law practice alongside my designing in the E-Lalus label
Photo-shoot Credits: Photographer Peter Bello | Stylist Eniola Lalaye & David Onyedike| Make-Up Artiste David Onyedike | ModelFeyi Kamson (Beth Models) | Location Greenwich Lounge
So what do you think of this collection from E-Lalus?
Watch a bit of THE MAKING: Season 1 on STV’s page3
Watch a bit of THE MAKING: Season 2
THE MAKING series is a production of Insigna Media productions Ltd – www.insignaonline.com