SAKA don PORT O: The Ad Wars Start! MTN Takes 2 Jabs At Etisalat

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Diss music and videos don’t only happen between Entertainers; apparently BEEF exists between Telcos as well when it comes to Number Portability…. MTN just successfully ported Etisalat’s SAKA

Saka, has been a house-hold name at Etisalat for long. I once met SAKA, while at Lagos State University.

Saka, whose real name is Hafiz (Afeez) Oyetoro is one actor that is synonymous to comedy. Popularly called by fans as Saka, a character he played in the much celebrated TV comedy soap, House Apart, the slim bodied and fair in complexion father of three is sure one person that is a strict disciplinarian, in contrast to the character he plays in most movies.

He is a lecturer at The Adeniran Ogunsanya College of Education. He’s a very capable teacher and actor.

He’s been a popular name, face and brand at Etisalat for long and has appeared in different TV Commercials (TVC) for Etisalat. Folks usually enjoy watching him and his very funny clips.

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Number portability  allows you to move from your existing network to another and has been in the pipeline for a while. NCC announced it open to the public on Monday. Many folks have said that MTN is going to be the worst hit as many MTN subscribers have complained about the unsatisfactory service they have been receiving.

I’m sure MTN noticed this and came up with a strategy to hit a particular network at the jugular. They wasted no time at doing that.

They started with an ad that I saw in the newspaper last week where MTN used this slogan where they referred to Etisalat. In the ad, MTN said this

For instance, if you are currently on Etisalat and wishes to port to MTN, you ail go to an MTN store nearest to you and start the porting process.

mtn_etisalat

Can you see what MTN did there? Etisalat was shot in the heart. They used Etisalat as the example of a network that people may want to port from to MTN. Airtel or GLO wasn’t mentioned.

As if that was not enough, they released a TVC this morning using SAKA, a name that has been popular with Etisalat’s TVC,. Not only that SAKA was seen as porting to MTN while dancing around, but something happened just at the mid point of the TVC. Take your time and watch it, you will see that the colour of SAKA’s attire was green–the colour Etisalata uses. All the while the character singing was backing the camera wearing a green attire. As the character tuned back, it was revealed that it is SAKA!!! and the attire also changed from green to Yellow–the colour of MTN. I DON PORT O!!!

SAKA kept singing that he has ported and asked everyone else to port. Awesome Ad.

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Is SAKA saying he has terminated his contract with Etisalat and moved to MTN?

 MTN must have seen the number of people who are ready to leave their network and started this campaigns in earnest. I am waiting to see how this will play out and the response that Etislat will launch

Are you currently satisfied with your own mobile network provider or are you going to port like SAKA? 

Jesse

Jesse

In pursuit of useless knowledge, spotting patterns & connecting the dots at the intersection. | Gadget Freak

20 comments

  1. Abegi, MTN is not the best service provider anymore. that 1 concern Saka, since i have Glo & Etisalat, i’m porting from MTN to Airtel sef.

  2. I don’t care whaa mtn. Does…they can go ahead n evn ask banky 2 do a song 4 em…d fact still remains,etisalat is far far berra than em (my opinion).I use both so I know…since etisalat came,evryone in ma house got one tho we all have mtn too…ryt now I’m even enjoyin free BIS subscription 4rm em…here,in d remote town of ogbomosho whr I’m servin,eti’s ntwrk is wayyy berra than mtn’s…thanks 2 em,I can be updatd bout whaa’s goin on cos here,no gud tv channels/radio stations so d net’s ma only source…

  3. I really like this write-up.

    I wanted to know what the MTN -Saka trend was about and as they say, ‘Google was my friend’ for it. I chosed this ariticle of the thousands out there and I have to congratulate myself (and the author) for my good fortune.

    This piece stayed with the point, gave me the goods in a very witty and clearly technically enlightened way. Thank you, Jesse!

  4. Hahaha… congrats to Saka. Good to know that the Nigerian advertising industry is maturing. I also had to Google this when it was all over my twitter TL. Well done.

  5. Although this advertisement is seen as a form of “diss” to Etisalat, I think MTN did a good job on this particular advert. All advertisements are meant to send a message across to the audience and MTN clearly sent the message across about the MTN port. It may seem competitive but MTN never dissapoints its users. Also using Saka was a brilliant idea. Its nice too see them take the “risk”

  6. Honestly, I have no problem with this Saka porting advert. Yes! It may have looked like he snitched etisalat for MTN, but in the real world, that’s what porting is all about. When one network is not giving that which you want, relocate.
    However, I don’t think Etisalat has got anything to be scared about as regards loosing customer base. The one who is actually scared made the first move which is called first attack. Etisalat is the first network to have reduced tarrif from 1500/3000 to 1000/3000 on their BIS plans.
    MTN, followed. Many people are not cool with the services mtn renders, and they know. Just sad that, they don’t do anything about it to correct their already rubbished name (EMPTYHEN – MTN).
    As far as am concerned, Mtn, has a lot more worry about than etisalat does. So them pulling out this with saka, is just a gimmick. People would still leave them.

  7. Sometimes I wonder how Nigerians mix business with philanthropy. We don’t like facing reality here…PHCN that has been erratic in Nigeria from inception nobody blames them, or how many times has PHCN given free watt of power to Nigerians because of loyal patronage. Although there have been issues with MTN network and that is understandable in a country with little or no infrastructure to support private investment. The competitive spirit in the telecom market in Nigeria is also a normal process. Soon everybody will know the telecom company that will loose out on this porting policy. MTN already has market unlike those who are new entrants so they can choose to forgo profit for close to 5years all in the name of wanting to break-even and penetrate market so they can dash airtime, MB or BIS free only to lure customers. MTN is only making effort to smooth out its course and give the best of telecom services to Nigerians…that’s my realistic opinion about this porting.

  8. what goes around comes around,u never can tell who will be ur best friend. One thousand and one Saka can not stop poorly serviced suscribers from porting from MTN.
    Anybody can port to any pot.

  9. SAKA DON PORT O! What most people have failed to realize tho, is the fact that SAKA’s contract with Etisalat expired months ago. He was free to port so this was not an act of ‘snitching’. Brilliant ad by MTN by the way; they must however match such promotional brilliance with brilliant service delivery. D’az all.

    Before you guys say I’ve been paid sha, I’m not using MTN or Etisalat.

  10. MTN s always good at ads, terrible at deliverance of promised good. Its alright because others even have similar stories. At the end NCC smiles to the bank becos of taxes, networks smile becos of the serious bleeding of the populace. So why not? Let Saka smile too. U think it s easy to be funny?

  11. the fact is, CHANGE is only a constant things in life, every man have his/her opinion to make a choice in life, so, SAKA in person has made his own choice to port to MTN and no one can blame him for that because he has his life to live for better tomorrow. if you are the one given a great chance to switch to a better position that will make you be what you desire, wont you? so, let stop flogging the matters that’s not in anyway concern us

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