MTN Pulse activated its online campaign, last Friday, to the delight of its over 7 million youth community, as it created the platform for youths, in choice locations, across Nigeria and on the social networks, to exhibit their passion and freedom. With thousands of tweeted images and facebook displays, participants were rewarded with prizes that ranged from Blackberry Z10, Nokia Lumia 920, DVD Players and loads of recharge cards at the events’ locations in Calabar, Lagos and Port Harcourt.
The MTN Pulse campaign is an effort by the largest mobile telecommunications company in Africa, MTN, to capture the passion and desire of its customers and provide improved services that match that desire in the 21st century. One of the participants and prize winners at the Calabar location, Lilian Anumba, a student of the University of Calabar, was elated as she declared MTN Pulse as ‘the biggest youth-centric offering’.
According to the General Manager, Consumer Marketing, MTN Nigeria, Kola Oyeyemi, ‘the MTN Pulse is specially packaged to fit into the lifestyles of youths and create a platform for endless socializing’. This is why the MTN Pulse campaign, which has the ‘Pulse of Life’ as its thematic thrust, offers such mouth-watering benefits, which include 8.34kobo per second billing, free access to Facebook, weekly megabyte for endless pulse chats and midnight calls to the over 7million largest community of youths.
The campaign that attracted an overwhelming audience on the social media had been widely advertised across Nigeria and subscribers were asked to tweet images of their best moments and share same on facebook to have the opportunity to win fabulous prizes.