Diageo Africa Business Reporting Awards 2013 announces final call for entries

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The Diageo Africa Business Reporting Awards 2013 are already attracting high-quality entries from the best journalists around the world. The Awards celebrate their ten-year anniversary in 2013 and will once again showcase the most influential and innovative journalism from and about Africa.

All journalists, writers, photographers, reporters and media houses are encouraged to apply as soon as possible. In order to provide every opportunity for submissions, we have extended the final date for entries to 22 March 2013.

Diageo, the world’s leading premium drinks business, today issued the final call for entries to the tenthannual Diageo Africa Business Reporting Awards. The Awards recognise the achievements of business journalists reporting on the continent and provide a prestigious forum for international recognition of their work.

As a long-term investor in Africa, Diageo believes that improving the quantity and quality of business reporting can play a significant role in generating business interest and increasing inward investment in Africa.As a result, these awards were launched in 2004 as a practical way of raising awareness of economic opportunity in Africa and tocelebrateexcellentbusiness journalism.

In 2013, ten years on from the Awards’ inception, Africa’s profile as a business and investment destination is higher than ever. This is reflected in the fact that the Awards have continued to grow year on year and, in 2012, attracted more than 1000 entries from 27 countries.

The Awards are open to all journalists reporting on Africa, in any medium, and of any nationality. Submissions are accepted in English and in French. Entries will be reviewed by a high-profile judging panel – further details will be announced soon. The shortlisted finalists from each category will be flown to London for the Gala Ceremony in July. Winners will each receive £500 and a specially commissioned sculpture.

The Awards are free to enter and the open period for entries has been extended to 22 March. Submissions are welcomedfor the following categories:

·         Best Information and Communication Technology (ICT) feature

·         Best Finance feature

·         Best Infrastructure feature

·         Best Agribusiness/Environment feature

·         Best Tourism feature

·         Best Business News story

·         Best Business feature

·         Best Newcomer

·         Media of the Year

·         Journalist of the Year

Nick Blazquez, President, Diageo Africa, Turkey, Russia & Eastern Europe, commented,“We look forward to celebrating the ten-year anniversary of the Diageo Africa Business Reporting Awards. At Diageo, we are honouredto have seen the Awards grow over the past decade from a relatively small beginninginto an international event, which receivesmore than 1000 entries. I am particularly pleased with the number of different countries that are represented at the awards, which demonstrates theincreased prominence of African business reporting, both across the continent and around the world. In this celebratory year, our judging panel will be looking for submissions that are insightful, balanced and ground-breaking, and which bring a fresh perspective to bear on business issues.”

Paul Walsh, Chief Executive Officer of Diageo plcand chair of the judging panel, said, “Confidence in Africa as an investment destination is growing and the media play a key role in defining the world’s perceptions of the continent as a good place to do business. As a long-term investor in Africa, Diageo continues to be an advocate for economic development, better business environments and greater flows of trade.”

The closing date for entries is Friday 22March 2013. Finalists will be announced on Tuesday7 May 2013. The Awards Ceremony will be held in Central London on Thursday 11 July 2012. There are no entry fees.

For further information, please visit: www.diageoafricabusinessreportingawards.comor contact:

Katherine Ambler on kambler@africapractice.com / +44 (0) 207 087 3797

Alana Awramenko on Alana.awramenko@diageo.com / +44 (0) 208 978 2074

-ENDS-

The Categories

1.      Best Information and Communication Technology (ICT) feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the ICT sector in a thoughtful and engaging way.

2.      Best Finance feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the finance/banking sector in a thoughtful and engaging way.

3.      Best Infrastructure feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of infrastructure (physical or otherwise) in a thoughtful and engaging way. Features addressing issues of energy and transport can enter this category.

4.      Best Agribusiness / Environment feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of agribusiness or environmental issues in a thoughtful and engaging way.

5.      Best Tourism feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any business aspect of the tourism industry in a thoughtful and engaging way.

6.      Best Business News story

A news story or series of related stories delivered on any media platform (print, broadcast, online) that:

·         Addresses a breaking news story from the time period of the awards

·         Answers all basic questions in a clear and balanced fashion

·         Demonstrates journalistic flair – a style that is engaging, thought-provoking and accessible to its audience

7.      Best Business feature

A feature or series of related features delivered on any media platform (print, broadcast, online) that:

·         Examines business or the economy in an African context

·         Provides useful and relevant background material for readers

·         Provides the bigger picture of importance to Africa, as well as specific issues it might be addressing

·         Brings the business and economy to life through examples and use of language, while answering the serious questions

8.      Best Newcomer

A portfolio of three features (can be across different platforms) by a journalist who has been working as a reporter for less than five years. Proof of first date of accreditation will be required.

9.      Media of the Year

A print publication, broadcast programme/channel, website or blog that is a comprehensive resource for its audience providing sustained coverage of Africa’s business and economic news, issues and analysis (sector-specific or otherwise).

10.  Journalist of the Year

A portfolio of three features (on any one or a mixture of media platforms), of no more than 5,000 words or 1 hour each. Submitted pieces can cover different topics, industries or people, or be part of a series of reportage.  Judges will be looking for features that reflect journalistic integrity and ethics and a true commitment to reporting that does not sensationalise stories or individuals.

About Diageo plc and Diageo Africa

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

Diageo Africa is primarily a beer and spirits company whose brands are sold in more than 40 countries in Africa. Diageo has a long established presence in Africa with the first recorded exports of Guinness to Sierra Leone in 1827. Guinness is a truly pan-regional premium beer brand brewed in over 20 countries throughout the continent and is exported to many others. Diageo’s businesses also produce and sell a range of local beer brands including Tusker, Senator Keg, Premium Serengeti Lager, Meta, Harp and Bell. Diageo is also the leading premium spirits company in Africa, and its great brands include Johnnie Walker Scotch Whisky, Smirnoff vodka, Baileys and Gilbeys gin.

Diageo Africa employs over 6,000 people accounting for one in four of Diageo’s workforce worldwide. In some key markets it has built its own in-market businesses with distribution access to trade channels, some of which have listings on local stock exchanges. In other markets, it will look to partner with a local business, through licensing brands or through third party distribution. All of these companies have active community investment programmes, covering initiatives in water, farming and rural value chains, health, education and other areas of value to the communities in which they operate across Africa.

Diageo has published its report on its business approach in Africa. You can download it at http:// www.diageo.com/en-row/CSR/Pages/resource.aspx?resourceid=1078

For more information about Diageo, please follow Diageo on Twitter: @Diageo_News

Wana

Wana

Quo non Ascendam. Writer. E-mail: wana@360nobs.com

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