(VIDEO) Meet The Optifit Bra: The Perfect Bra That Sizes Every Woman

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Science has come to the aid of the woman again, helping her solve one of her biggest fashion and health problems: finding the perfect bra.

The Optifit bra has been developed by surgeon Atul Khanna and bra specialist Sue McDonald and uses the science to hold up the breast tissues instead of squeezing it. The test was carried on 10,000 women from all ages.

The Optifit or the ‘perfect bra’, is a creation by bra fitter Sue McDonald who came up with the idea after spending two decades working in hospitals, helping breastfeeding mums. McDonald, along with Mr Khanna, who is a member of the British Association of Plastic, Reconstructive and Aesthetic Surgeons, believe that conventional bra makers never studied the complexities of actual breasts and that every woman has different set of breasts and thus require a bra that fits her perfectly.

The Optifit bra or the ‘perfect bra’  comes in a more than 500 size combinations and is very different from any other conventional bras as it goes deep into the anatomy of every woman to create a unique and perfect bra for her. it works like magic on a woman’s body as it gives full support from the back, gently lifts the breast and elongates the front.



Quo non Ascendam. Writer. E-mail: wana@360nobs.com

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