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OUCH introduces OUCH W O M A N and unveils its brand ambassadors.

Nigeria’s foremost fashion and lifestyle brand introduces its long awaited female line aptly named OUCH w o m a n. According to the MD/Creative Director Uche Nnaji, the line is in answer to the demand of thousands of females who expressed a desire to be adorned in outfits of the level of quality and style that their male counterpart have enjoyed on the OUCH stable for over 5years.

The OUCH name is synonymous with a wide range of clothes and accessories, fondly called ouchfits. The brand which opened its doors in Maryland five years ago started the production of neckties and has since then has been able to put its seal of quality on shirts, suits, blazers, shoes, cufflinks and pochets. With tens of thousands of ouchfits worn across Nigeria and beyond OUCH has become a household nme also in the production of polo and Tshirts for private and corporate clients. The brand also launched its Urban Streetwear collection christened 234 after the Nigerian international code.

OUCH w o m a n is for the ouchrageously beautiful woman; the stylish individual who understands that the only limits she has are the ones she places on herself. She is sensual as she is strong; and she can handle the limelight as much as she enjoys her private life. Now OUCH brings you the first innings of a full female line, “we are opening the line with beautifully crafted female blazers in a variety of styles and colours. To cater for a wide range of size and body types, we made blazers from size 6 – 16”

Our brand ambassadors

Yolanda Okereke – Celebrity Fashion Stylist & fashion Columnist

Yolanda is one of Nigeria’s foremost stylists. Nominated for Stylist of the year at ELOY, her in-depth knowledge of what flatters the Nigerian woman has made her thoughts on fashion the bible on style for her enviable clientele that make up most Nollywood’s celebrity A list.

Dabota Lawson – Actress & Miss Nigeria UK 2010

Dabota is the beautiful leggy former beauty queen and model. She won the award for Best Int’l Beauty Queen at the Lagos Youth Resource Center amongst several. The River state indigene is fast gaining ground as a Nollywood personality; she has six movies under her belt including a pan African production, shot in Sierra Leone.

Munachii Abi – Hip hop Artiste & Most Beautiful Girl 2007

Muna needs little introduction. Arguably the most renowned MBGN winner after Agbani Darego, the beautiful MC that bears the appellation ‘body of a goddess, mind of a hustler’ has since established herself as one of Nigerian entertainment biggest personalities.


Sunday 9th December saw the gathering of a few friends and the media at the OUCH Flagship Store Lekki phase 1 for the unveil of the premiere collection of OUCH w o m a n and its beautiful brand ambassadors. The auspicious occasion was a close knit affair; guests were treated to cocktails and serenaded with smooth jazz music. Finally the executive Director Brand/Media, Omena Daniels introduced the three brand ambassadors to the guests and also flagged off ‘the ouchrageously beautiful campaign.

The event had in attendance Ohimai Atafo, Latasha Ngwube, Ice Prince Zamani, AY,maryanne of 360nobs,vonne,mariam musa,Ronke Ademiluyi and a host of others…

The campaign was styled by top celebrity stylist Maryanne Alabi, photography done by obi somto and make up by chi chi.


Credits: Syling: Maryanne Alabi; Photography: Obi Somto; Make Up: Chi Chi



Maryanne Alabi, popularly known as Mayreejay is a wardrobe consultant, CEO of her self named company "Maryanne Alabi". Deputy editor for Bloke mag, contributing Fashion editor for Y!Mag. Fierce lover of and everything Glamorous!! Follow me on twitter @mayreejay for fab fashion updates.

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