A musical based on the rise to fame of girl group Spice Girls premieres today in London.
“Viva Forever!” opens at the Piccadilly Theatre with a star-studded launch including all five members of the band, and hundreds of die-hard fans are expected to block the streets to get a glimpse of the girls who once ruled the charts.
Renowned for their sassy attitude and trend-setting sense of style, Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell recorded a string of hits including “Wannabe”, “Spice Up Your Life” and “Viva Forever”.
Although the storyline of the new production is not strictly based on the Spice Girls, their music will feature and the plot of a girl’s overnight celebrity and how it affects her family and friends has clear parallels with the group.
Viva Forever! was written by British comedian Jennifer Saunders, who was a big enough fan of the band in its heyday to call herself the “sixth” Spice Girl.