World AIDS Day is December 1 and Durex Condoms launched a social media campaign encouraging users to spread awareness and donate condoms.
The #1share1condom campaign started on November 26 and will run through December 1. For every tweet sharing a statistic about HIV/AIDS with the #1share1condom hashtag, or for every share of Durex’s photos or videos from its Facebook page, the company will donate one condom to global and local charities that work to combat HIV-transmission.
“Durex is committed to improving knowledge and understanding of HIV and to raise awareness of how to prevent HIV transmission,” said Kevin Harshaw, marketing director of personal care at Reckitt Benckiser, the parent company of Durex, in a statement about the campaign. “We’ve supported the fight against HIV over the years, mainly through local projects. This year, we have decided to use our global market presence to create an initiative that will get the world talking and sharing.”