Since a photo of Beyonce’s new Pepsi campaign leaked in October, anticipation for the forthcoming mega campaign has been high.
According The New York Times, Bey will be strutting in her (blue) stilettos for the soda brand’s print ads–rolling out in early 2013– and her likeness will be splashed across limited edition Pepsi cans! The star will also be working closely with PepsiCo for a “blitz of promotion for her next album.”
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Of course, this iconic singer is constantly working that creativity under the $50 million multi-year campaign deal. Lee Anne Callahan-Longo, the general manager of Beyonce’s company, Parkwood Entertainment says live events, photo shoots and videos are all still in the works and will all take place after Bey’s Super Bowl performance.
This year has been huge for Beyonce, and she’s been presented with the opportunity to expand into more unique lanes of partnerships beyond the music industry. She sure is building one heck of an empire.