ALALI Boutique SS13 Collection Lookbook – ‘LIPSTICK + FREE SPEECH’

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This is one designer that keeps coming up with fresh ideas as well as a cohesive collection season after season since we first met her.  I can bet 2013 is going to be  bigger year for Alali Boutique.

Fresh from the  fashion stable of Alali Boutique  we present to you the brand’s latest collection for 2013 – VERY EXCITING.  Enjoy.

Inspiration Behind The ALALI Boutique SS13 Collection – ‘LIPSTICK + FREE SPEECH’

“For I conclude that the enemy is not lipstick, but guilt itself; that we deserve lipstick, if we want it, and free speech; if we deserve to be sexual and serious……. or whatever we please; we are entitled to wear cowboy boots to our own revolution”.Naomi Wolf

This collection channels the 21st century feminist who is not apologetic about being a WOMAN. She is not restricted by conventional feminine notions of dressing. She dresses to show that she is competitive, adventurous and sexy. She isn’t fighting for equal rights but is competing to come out on top…..

The ALALI Boutique collection for Spring/Summer 2013 combines athletic elements such as the raglan and dolman sleeves, triangular silhouettes and the racerback with feminine, elegant features such as the hourglass impression, draping and sheerness.

The nonchalant juxtaposition of neon prints reference the 90s and characterize the adventurous nature of this WOMAN while the monochrome, nude and neon represent her VERSATILITY.

ALALI Boutique ALALI Boutique ALALI Boutique ALALI Boutique ALALI Boutique ALALI Boutique

ALALI Boutique ALALI Boutique ALALI Boutique

Creative Director: Oroma Cookey-Gam
Models: Damilola Teidi & Oghogho Obrutse
Photographer: Alistair Englebert Preston
Jewellery: Savvie Hair Boutique

P: 07066912089, 08133282944


Maryanne Alabi, popularly known as Mayreejay is a wardrobe consultant, CEO of her self named company "Maryanne Alabi". Deputy editor for Bloke mag, contributing Fashion editor for Y!Mag. Fierce lover of and everything Glamorous!! Follow me on twitter @mayreejay for fab fashion updates.

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