Trace Urban TV Responds To “Conspiracy Against Nigerian Music” Theory

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Entertainment TV Trace Urban has moved to counter allegations made by blogger Stanley Nwabia that the entertainment outfit had a vendetta against Nigerian music videos.

Mr Nwabia had previously published a post on his blog telling a story about a conspiracy by Trace Urban TV and MTV Base to publicize more South African music videos than Nigerian videos, in a bid to raise the South African music industry above it’s Nigerian counterpart.

Trace Urban has dismissed the allegations releasing a series of statements saying – “TRACE Urban receives videos from all urban artists. We request videos to be submitted in a preferred format which is soft copy. Videos are selected on a number of criteria, including the popularity of the artist and song, the quality of the production, but never the nationality of the artist.

There are no quotas at TRACE Urban and no pressure to promote any country more than another one. – In response to the journalist’s claim that “the popular Africa 10 Show on TRACE Urban is bombarded mainly with South African music”, we respond that TRACE Urban’s AFRICA 10 is dominated by top Nigerian and South African but also Angolan, Mozambican, Ghanaian and Kenyan tracks.

It is industry knowledge that in the English speaking part of Africa, the dominant music industries are Nigeria and South Africa. Many Nigerian tracks have made it to number 1 and remained there for several weeks, such as, for example, D’Banj “Olivier Twist”; Naeto C “5 and 6″; Flavour “Nwa Baby”; J Martins ft Cabo Snoop “Good tym”; Mo Cheddah “See Me”; Ice Prince ft Gyptian “Magician remix”; Davido “DamiDuro”; P Square “Beautiful Onyinye” and the likes from East Africa Camp Mulla “Party Don’t Stop. – The article claims that “TRACE Urban has just introduced a new one hour show called BEST OF SA HIP HOP, showing on Saturdays and Sundays.

One hour of non-stop South African music, nothing on Nigeria”. This is not true. ‘The BEST OF SA HIP HOP’ was a one off FOCUS on the best Hip-Hop artists & songs South Africa has to offer.

We have featured top Nigerian artists in the past on our most popular programmes, FOCUS and GUEST STAR, such as D Banj& P Square and TRACE Urban is busy preparing a ‘Best of Naija Hip Hop’ that will be aired soon. – South Africa is not TRACE’s host country. TRACE’s host country is the world of music and talents.

TRACE has operation in 180 countries and TRACE Urban is ranked #1 music channel in over 60 countries. TRACE has only one headquarter in Paris, France. TRACE opened an office in Lagos 18 months ago with a Nigerian partner and has just opened an office last month in Johannesburg, South Africa.”



Quo non Ascendam. Writer. E-mail:

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