Residents of Port Harcourt and Abuja will experience the best of entertainment as NOW MUZIK EVENTS & PROMOTIONS, one of the leading entertainment promotion outfits in the country, storms the cities with Away and Beyond concert.
The concert, which is a joint production with Hypertek, is one of the platforms to promote 2Face’s album.
According to Efe Omorogbe, a top management of NOW MUZIK EVENTS & PROMOTIONS, “Touring is a very important aspect of promoting an album or an artiste. We’ve had the tradition of pushing out works and following with tours.”
Having been in the business for over a decade, the outfit has taken artistes and their albums to various cities through the popular Rhythm Riot Tours in the 90s. The tour featured 2Face, Sunny Neji, Eedris Abdulkareem, Obiwon, Nigga Raw, Freestyle, Ruggedman, Niyola, Tony Harmony and P square.
“2Face’s first two albums with us were backed up with a six-city tour. At NOW MUZIK EVENTS & PROMOTIONS, we follow album launch with extensive tours for a maximum impact on the artiste’s fans,” explained Efe.
This is the rationale behind the Away and Beyond tour which is kicking off in Port Harcourt and Abuja on June 8 and 10 respectively after a successful album launch event last month.
The leading promotion outfit has promised that they are committed to promoting the 2Face album under the touring platform in the next couple of months and it is not going to be just Away and Beyond concerts in the cities.
“We have also lined up dates for other events like album release party and club gigs. These events are not limited geographically as we would tour other West African countries, Europe and America.
“This would afford fans to have a healthy, exciting and unforgettable interaction with the Legend, 2Face. Wherever you may be, NOW MUZIK EVENTS & PROMOTIONS will get the Away and Beyond to you,” Efe promised confidently.
NOW MUZIK EVENTS & PROMOTIONS, a member of the NOW MUZIK MANAGEMENT also afford artistes who are not on their label the opportunity of reaching out effectively rather than wait for rare tour trains in the country.
The guest performances at the concerts would include, but not limited to, Timi Dakolo, J. Martins, D’Beat, Sunny Neji and Faze.
Andre Blaze and Spaceman will host the Port Harcourt show while Abuja would be anchored by Matilda Duncan and Willy Willy.