The ALALI Boutique A/W 2012 Collection Lookbook

share on:



“Imagine you could wear really glamorous and stylish clothes jet skiing or wakeboarding….”

These were perhaps the subconscious thoughts in my mind last December when I spent the best part of my Christmas holiday speeding through the creeks of Calabar and Opobo Kingdom. ‘Need for Glam’, the ALALI Boutique A/W 2012 Collection is inspired by surface water sports’ wear and the glamour of the 1950s unsuspectingly fused together to create the most wearable and delectable collection. Think speedy, glamorous and intriguing. For shapes, I looked to the 1950s, for detail, I looked to the paneling in sportswear and for colour, I looked to the landscape of the South-South of Nigeria.

The collection is more structured than the typical ALALI Collection but stays true to ALALI aesthetics with soft silhouettes, fluid pieces and sheer details.

The make-up is dark and intriguing with a touch of blue for a contemporary look. The hair channels the speedy/sporty aesthetic and the collection is styled to introduce a tribal impression while preserving the sporty and intriguing elements.

Prices range from N7, 000 ($45) to N20, 000 ($130).

Photo Credit

Creative Director, Alali Boutique – Oroma Cookey-Gam

Contact Details:

E-mail –

Mobile – 07066912089

Photographer – Lolu Osinbanjo

Contact Details:

Mobile –  08023984654

Model – Oghogho Obrutse

Make up – Margarita Egbe

Styling – Bidemi Zakariyau

Contact Details:

Email –

Mobile – 08133282944

Accessories – Diva’s House of Accessories, Palms, Lekki.

For sales or any other enquires please contact Bidemi Zakariyau or Oroma Cookey-Gam.



Make up artist, wardrobe stylist monster. Addicted to the trends, living for fashion and beauty AND lipstick with super powers, faithful blogger who's obsessed with stuffing her face with gummy bears. I personally love people that always have a beauty question for me to answer.

1 comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.