MAYREEJAY PRESENTS ‘Need For Glam’, the ALALI Boutique A/W 2012 Collection.

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“Imagine you could wear really glamorous and stylish clothes jet-skiing or wake-boarding….”

These were perhaps the subconscious thoughts in my mind last December when I spent the best part of my christmas holiday speeding through the creeks of Calabar and Opobo Kingdom. ‘Need for Glam’, the ALALI Boutique A/W 2012 Collection is inspired by surface water sports’ wear and the glamour of the 1950s unsuspectingly fused together to create the most wearable and delectable collection. Think speedy, glamourous and intriguing. For shapes, I looked to the 1950s, for detail I looked to the panelling in sportswear and for colour, I looked to the landscape of the South-South of Nigeria.

The collection is more structured than the typical ALALI Collection but stays true to ALALI aesthetics with soft silhouettes, fluid pieces and sheer details.

ALALI Boutique AW 2012 Collection
ALALI Boutique AW 2012 Collection

The make-up is dark and intriguing with a touch of blue for a contemporary look. The hair channels the speedy / sporty aesthetic and the collection is styled to introduce a tribal impression while preserving the sporty and intruiging elements.

Prices range from N7,000 ($45) to N20,000 ($130).




Maryanne Alabi, popularly known as Mayreejay is a wardrobe consultant, CEO of her self named company "Maryanne Alabi". Deputy editor for Bloke mag, contributing Fashion editor for Y!Mag. Fierce lover of and everything Glamorous!! Follow me on twitter @mayreejay for fab fashion updates.


  1. i honestly love this particular entry as there are quite a few outfits that are nice, i however have a few questions:
    does alali boutique make custom outfits and do u have an idea of the location of their outlet, I would like to purchase some outfits… thank u very much..

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