Founder of Wikipedia, Jimmy Wales will lead a line up of speakers at the second edition of Youth Marketer Converge Conference (YMC 2.0) scheduled to take place in Eko Hotel & Suites, Victoria Island, Lagos between March 27 and 28, 2011.
The Youth Marketer Converge Conference, with the theme: ‘What are Young People really searching for?’ will be the largest gathering of marketing professionals focused on the youth demography in Nigeria. It will also feature other professionals from the African continent and Europe, UK and the USA for peer reviews and best practices.
F.B. initiatives, a fast – rising marketing and advertising firm are the organizers of this epoch-making event. Led by the dynamic Funke Babatola, “ This conference will hold again because of the long-term vision, which is to elevate the professionalism employed in this market to become commensurate to its size and relevance in the overall marketing spend of brands and consumption levels. We have identified that there still exists a gap between youth brands and their targets and therefore provides this platform to engage professionals, stakeholders from all over Africa to expose these professionals to statistics and data that will escalate purchasing power of young people, foster better-informed policy decisions, produce more creative and well-thought-out brand campaigns and results”.
The series of events scheduled to take place include: a 1-day conference and exposition tagged, INTERACTIVE for Brand Managers, Marketing Managers, Marketing Directors, CEOs, Creative and Advertising Media Agencies, Brand Custodians, Social Entrepreneurs, Youth Leaders/Trend Setters, other Marketing Professionals, Researchers and other professionals in the Brand and Marketing industry around the continent.The impressive speakers list includes: His Excellency, Babatunde Raji Fashola, Executive Governor of Lagos State, Tolu Ogunlesi, Arts Manager, British Council, Enioma Anaba, Group Head of Marketing, Interswitch, Bisi Awoyemi, Project Director, L.E.A.R.N. (Lagos State Empowerment & Resources Network), Lanre Aina, Business Development Analyst Google Nigeria, Engr. Gbenga Adebayo; CEO, CNSSL/President, Royal FM , Mike Saunders; CEO, Digitlab South Africa, Japheth Omojuwa; Curator, Omojuwa.com , Lade Adeyemi; CEO, Negotiation Pros and Chiekezie Dozie; CEO, Persnickety.
This is the second in series of annual conferences to enagege Youth Marketing professionals. Last year’s edition featured Dom Sagolla, Co-Founder of Twitter and Sam Graham-Felson, Blog Director, Obama Campaign as lead speakers. YMC seeks to be the bridge that links professionals, asks the hard questions, proffers solutions to challenges and opens up the Youth Market in different regions of the continent to more brand activities and above all, provide young people with more interesting choices.
As a result, the growing demand for the youth population from business to politics and the meteoric rise of youth-led initiatives, products and services has compelled the organisers to put together the conference.
Beyond the conference, YMC will continue to exist through the year as an information and resource portal with updates on the Youth Marketing scene across the continent and a reference source for data on Youth Marketing and Research. The outcome of this initiative is a more professional, competitive and impactful youth market with many luring brands that are focused on engaging young people.More details about the event can be gotten from: www.fbinitiatives.com or www.ymc.fbinitiatives.com or firstname.lastname@example.org , +234 1 8191881892 or +234 1 8191881893.