MEET RISING FASHION ILLUSTRATOR AND THE ARTIST BEHIND HOUSE OF NWOCHA’S AMFW COLLECTION- OBINNA OMERUO

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The Nigerian fashion industry is evolving fast and becoming more sophisticated and it’s high time we recognised the significance of fashion illustration in the construction of our garments. So how exactly did I stumble on fashion illustrator; Obinna Omeruo?

Well, I remember going through the summer collection with design label House of Nwocha and seeing all the stunning illustrations that followed each piece that has been contructed for the runway, I immediately carried out a little investigation and eventually stumbled on Obinna Omeruo.

I was delighted to discover that he was a seasoned fashion illustrator and had worked with Nigerian fashion’s most promising names to help bring their collection to life.

The artist, Obinna Omeruo

So, let’s have a quick chat with the artistic hands behind some of your favourite collections so far this year.

Lucy: When did you discover your talent for drawing?
Obinna Omeruo (OO): I think the full talent dawned on me when I won an art competition in Primary five.

Lucy: Besides House of Nwocha, have you done illustrations for any other designer?
OO: Yes. Orange Culture and Meena.

Obinna Omeruo for Meena as showcased at AMFW2012

Lucy: What is the illustration process like? Do you draw alongside the designer?
OO: I have to meet with the designer to get an idea of what they have in mind, that way they can explain the complexity of the designs and I can advice them on an artistic and styling perspective.  Then I set to work; inking, penciling, colouring and shading.

Obinna Omeruo for House of Nwocha 2012
Obinna Omeruo for House of Nwocha 2012
Obinna Omeruo for House of Nwocha 2012
Obinna Omeruo for House of Nwocha 2012

Lucy: What was the over all experience like, working with House of Nwocha on the AMFW 2012 collection?
OO: It was so exciting because this project was something that was fresh. The whole collection was primarily in Black, something House of Nwocha had never done before.

Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha
Obinna Omeruo's illustration for House of Nwocha

Lucy: Will you be working with House of Nwocha on future collections?
OO: Definitely.

Obinna Omeruo with House of Nwocha's creative director, Ugonna Omeruo

Lucy: Any designers you aspire to work with in the future?
OO: Yes. Mai Atafo, Lanre Da Silva, Tiffany Amber, and Viktor&Rolf.

Lucy

Lucy

Make up artist, wardrobe stylist monster. Addicted to the trends, living for fashion and beauty AND lipstick with super powers, faithful blogger who’s obsessed with stuffing her face with gummy bears. I personally love people that always have a beauty question for me to answer.

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