FASHION RESPONSIBILITY: GREY GOOSE KINABUTI GARDEN PARTY

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Fashion, entertainment, and business icons converged in Lagos on Saturday, 3rd December at the GREY GOOSE KINABUTI GARDEN PARTY, to mark the first anniversary of KINABUTI – the ethical fashion label that has been garnering frenzied media attention recently for its fashion social responsibility efforts in the ghettoes of Nigeria – discovering talented young models, designers, and tailors from the ghettoes of the Niger Delta, and giving them the opportunity to live a better and glamorous life through life-coaching, skills acquisition and development initiatives – and afterwards exposing their skills to an international audience with the help of “Kinabuti’s Godfather”. Led by Caterina Bortolussi, an Italian designer, Kinabuti collaborated with Grey Goose a year ago, to pioneer this initiative which kicked off with the launch of KINABUTI’s first collection. And since then, Kinabuti has discovered and trained many young Nigerian girls, including four super models who now work with established international designers.   

Tonye Cole (co-founder, Sahara Group; brainchild of The Nehemiah Project) who was one of the special guests at the party, praised Grey Goose for supporting KINABUTI’s drive, saying “when you undertake a social project like this, which is reaching out to touch lives – what you need is to be supported by a global brand like Grey Goose – a brand that can take you out there and show the world that they care, a brand that is not just about making sales, but a brand that passionately cares about the kind of social project that KINABUTI is doing – mixing high fashion with laudable CSR”

Despite not being a charity organization, profit is not exactly what drives KINABUTI, according to Francesca Rosset, Kinabuti’s Chief Operating Officer, “We’re passionate about our CSR, because what we run is an ethical business model, where we have to make money in order to continue giving back – to continue discovering and coaching more girls from impoverished backgrounds”. Continuing excitedly, as she explained Kinabuti’s relationship with Grey Goose Vodka, Francesca Rosset informs us, “it’s our first anniversary today, we’re one year old in Nigeria…we started this partnership with Grey Goose a year ago, and it’s been a wonderful marriage – and that’s why we say to anyone who asks: ‘Grey Goose is Kinabuti’s Godfather’ – because we make beautiful clothes and they make the world’s best vodka – and we share the same passion for touching lives, so it’s a perfect marriage”

“It’s a tough journey that Kinabuti has embarked upon” Tonye Cole said, “I sometimes refer to Caterina as ‘my daughter’, because I can identify with her kind spirit and resilience– she started this project from my home state, Rivers State – for an Italian lady to be this emotional and passionate about giving back to society, I’ve made it my job to encourage Kinabuti when they feel overwhelmed by the enormity of the task ahead – I remind them of their blessings – for instance, it’s a good thing they have Grey Goose as sponsors, because for every talent Kinabuti picks out of these ghettoes there’s a hundred more waiting…hoping”

The garden party also paraded personalities like Eku Edewor (model, and presenter of MNET’s 53 Extra) Ego Boyo (iconic actress), Ben Bruce (Founder, Silverbird Group), Alex Kothoor (MD of GDN Nigeria Ltd); General Pype (reggae musician); James Amuta (author, Enigma: Beyond the Poet/ filmmaker) and many others who came out to felicitate with Kinabuti on its graceful first anniversary. 

Ben Bruce (Silverbird Group), Alex Kothoor (GDN Nigeria Limited)
Caterina Bortolussi, Kinabuti founder
Eku Edewor
Francesca Rosset

L-R - Anna Givlia Cesoon, Francesca Rosset - Kinabuti execs

Fashion, entertainment, and business icons converged in Lagos on Saturday, 3rd December at the GREY GOOSE KINABUTI GARDEN PARTY, to mark the first anniversary of KINABUTI – the ethical fashion label that has been garnering frenzied media attention recently for its fashion social responsibility efforts in the ghettoes of Nigeria – discovering talented young models, designers, and tailors from the ghettoes of the Niger Delta, and giving them the opportunity to live a better and glamorous life through life-coaching, skills acquisition and development initiatives – and afterwards exposing their skills to an international audience with the help of “Kinabuti’s Godfather”. Led by Caterina Bortolussi, an Italian designer, Kinabuti collaborated with Grey Goose a year ago, to pioneer this initiative which kicked off with the launch of KINABUTI’s first collection. And since then, Kinabuti has discovered and trained many young Nigerian girls, including four super models who now work with established international designers.   

Tonye Cole (co-founder, Sahara Group; brainchild of The Nehemiah Project) who was one of the special guests at the party, praised Grey Goose for supporting KINABUTI’s drive, saying “when you undertake a social project like this, which is reaching out to touch lives – what you need is to be supported by a global brand like Grey Goose – a brand that can take you out there and show the world that they care, a brand that is not just about making sales, but a brand that passionately cares about the kind of social project that KINABUTI is doing – mixing high fashion with laudable CSR”

Despite not being a charity organization, profit is not exactly what drives KINABUTI, according to Francesca Rosset, Kinabuti’s Chief Operating Officer, “We’re passionate about our CSR, because what we run is an ethical business model, where we have to make money in order to continue giving back – to continue discovering and coaching more girls from impoverished backgrounds”. Continuing excitedly, as she explained Kinabuti’s relationship with Grey Goose Vodka, Francesca Rosset informs us, “it’s our first anniversary today, we’re one year old in Nigeria…we started this partnership with Grey Goose a year ago, and it’s been a wonderful marriage – and that’s why we say to anyone who asks: ‘Grey Goose is Kinabuti’s Godfather’ – because we make beautiful clothes and they make the world’s best vodka – and we share the same passion for touching lives, so it’s a perfect marriage”

“It’s a tough journey that Kinabuti has embarked upon” Tonye Cole said, “I sometimes refer to Caterina as ‘my daughter’, because I can identify with her kind spirit and resilience– she started this project from my home state, Rivers State – for an Italian lady to be this emotional and passionate about giving back to society, I’ve made it my job to encourage Kinabuti when they feel overwhelmed by the enormity of the task ahead – I remind them of their blessings – for instance, it’s a good thing they have Grey Goose as sponsors, because for every talent Kinabuti picks out of these ghettoes there’s a hundred more waiting…hoping”

The garden party also paraded personalities like Eku Edewor (model, and presenter of MNET’s 53 Extra) Ego Boyo (iconic actress), Ben Bruce (Founder, Silverbird Group), Alex Kothoor (MD of GDN Nigeria Ltd); General Pype (reggae musician); James Amuta (author, Enigma: Beyond the Poet/ filmmaker) and many others who came out to felicitate with Kinabuti on its graceful first anniversary. 

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