Barely weeks after its official launch in Nigeria TRACE Urban Anglophone Africa has stepped up its promotion of premium African music. TRACE Urban has two exclusive videos this week, 2Face Idibia from Nigeria and D’Black from Ghana. The channel has had several notable new African videos over the last couple of weeks and MI from Nigeria is set to berth his new video in the coming days – in what continues to be outstanding interest by African artistes in the TRACE platform.
“We’re invading your space on TRACE!” 2face said in a press statement. “Catch the premiere of my new video “Outside”, exclusively right here, it’s the place to be! TRACE Urban TV, 2Baba say so!”
“We are excited to have this inflow of exclusive videos,” said Sam Onyemelukwe, the Head of TRACE Urban Anglophone W. Africa. “It is what TRACE exists for; to give our viewers the coolest, newest and best music content around. The fact that Africa’s biggest artists are interested in working closely with us is proof of the popularity of our brand and channel.”
The TRACE Urban channel is acknowledged as the most watched in public places all over Africa – and it is already the number one music channel in South Africa with a commanding market share. This move is set to transform the fixture in the African entertainment industry, with a focus on Nigeria and Ghana. Available in the access DSTV bouquet with the widest reach, TRACE Urban is now spread to local terrestrial channels like Galaxy and NTA in the hub to reach as many as possible with prospects to spread to more parochial channels across Africa.
“I’m both excited and elated with TRACE Urban push of the video, a testament to our work at Black Avenue Musik,” said D’Black from Ghana. “We keep pushing it, straight outta Ghana!”
With a focus on Hip-Hop and R&B music videos featuring international urban hits, TRACE Urban combines top urban music videos, exclusive interviews of urban celebrities and original features related to urban culture including music, fashion, dance, sport, lifestyle, cinemas.
“Urban culture is our focus and it’s what we’ve always been about,” said Onyemelukwe. “Because urban culture has become dominant amongst young people across the world, and even more so in Nigeria over the past few years, it clearly has earned its own television network. TRACE Urban Anglophone Africa follows in that tradition – focus on urban music and urban culture especially for that 15 – 38, and older, demographic of Hip-hop and R&B fans.”