Fashion retail market has moved from Naija across the borders to visit Accra, Ghana and I was lucky enough to be a part of it.
which in Swahili means ‘Style Market’ is an initiative organised by Adebayo Oke- Lawal (Orange Culture), Bubu Ogisi of I AM ISIGO, Terrence Sambo (One Nigerian Boy), Ifeanyi Dike and Makida Moka.
Their mission is to foster a direct relationship between the brands and buyers from across Africa, thereby ensuring creative exchange and improvement in fashion trade between these countries trades and consumers.
All the proceeds from SOKO STINGO would go to a selected charity as part of an initiative to promote African creativity at no cost. It is intended to hold quarterly and interchangeably between Accra, Lagos, Dakar, Freetown and other African countries in the near future.
The inaugural edition of the market was held on the 9th of October 2011 at Twist Headlines, Labone, Accra, Ghana. The great initiative made it possible for Nigerian, Ghanaian and Sierra Leone designers to showcase their creativity and also for people to network into the neighboring country.
Nigerian brands that showcased their wares were I AM ISIGO, Literati, Mina Evans, Ahdoohkeh, T.T.DaLK International, Wana Sambo, ALALI, GREY, Fati Maida, Sa4a and Ours by Juliada.
For me, it was a great experience to see how another African country embraced their culture and expressed their style via their colourful fabrics as well as meeting new faces in the African fashion world.
Here are some of the pictures. Enjoy.
And here is a video from FashionistaGH of what the market was like.