MAYREEJAY INTERVIEWS HOUSE OF NWOCHA(HON)

share on:

In the midst of many cut and sew brands in Nigeria today some especially stand out for their innovation and creativity, House Of Nwocha(HON) happens to be one of those.  The fashionably bold Ugonna Omeruo gets interviewed by Mayreejay on behalf of her growing brand. Ugonna, the creative director of House Of Nwocha shares with us her inspiration, her brand’s future, whom she would like to drape in her designs and how she became one of the chosen ones for the Arise Fashion Week. House Of Nwocha(HON) has been around for  five years so far and in that time has appeared in varied Nigerian fashion  and lifestyle magazines such as WOW and New African woman and on the backs of some fashionable people.

Mayreejay(M): What is fashion and style to you?
Ugonna(U): Fashion is a way of life, we all have to look a certain way and that way we like to look is our individual style. ​”You do not create a style. You work, and develop yourself; your style is an emanation from your own being.”

Ugonna Omeruo is the creative director of House of Nwocha. She represents the brand to the fullest at every event she attends. Bold colours, bold patterns, great little dresses, strong shoulders or sleeves, sexy silhouettes are the different elements that complete the HON/Ugonna Omeruo brand.

M: What is(are) your daily inspiration(s)?
U: I am inspired daily by different fabrics, I believe the fabrics constantly tell me where they want to go, I just help them get there by designing something elegant and fabulous.

M: What inspires your collections?
U: My collections are inspired by different things, seasons, fabrics, cartoons, varied cultures etc.

M: How long have you been in the fashion industry?
U: About 5years now.

House of Nwocha's TSUNAMI collection for July 2011
House of Nwocha's ZION Collection October 2010
House of Nwocha - Individual pieces from the ZION Collection October 2010
House of Nwocha's TSUNAMI collection for July 2011

M: You were recently part of the Arise Fashion Week, please tell us how it all happened, your experience and what you learnt from it?
U: That was a fantastic experience. We heard about the show and sent in our portfolio and profile, and by Gods grace we were picked as one of the designers to show. It was really interesting and exciting for my brand especially as we opened the Arise fashion week – the first to showcase our collection.

Some of the pieces from House of Nwocha at the Arise Fashion Week (Pix courtesy of Hautefashion.com)
House of Nwocha: From runway to the body of Tonto Dikeh in WOW magazine.

M: Who would you love to see wearing your design?
U: Wow, I’ll like to see really strong women like Oprah Winfrey and Nike Oshinowo wear one of my pieces.

M: What shows have you been involved in?
U: Several Shows but the Arise fashion week is still fresh in my mind.

M:  How can we know a House of Nwocha piece when we see one?
U:  HON pieces are mostly hand made and this takes tremendous amount of time, all with the aim of giving our clients the best. Our pieces are elegant and graceful in every way.

House of Nwocha - Individual pieces from the ZION Collection October 2010
House of Nwocha - Individual pieces from the ZION Collection October 2010
House of Nwocha's TSUNAMI collection for July 2011

M:  What would you love to see done differently in the growing Nigerian fashion industry?
U: Well, I’ll like to see more organizations give opportunities to younger and upcoming designers to grow, like Arise is doing.

M: How do you pIan to make a positive change in the fashion industry and also in the country through your art?
U: Encourage people to go for what ever they want to do wholeheartedly, no doubt. HON is also joining hands with an upcoming youth empowerment organization, we will be going around the country to speak at schools to young women and to encourage them become the best they can be.

Ugonna looking very elegant on the red carpet and also closing her collection (HON) at the Arise Fashion Week in a military style jacket.

M: A word of advice for aspiring designers?
U: Follow your dream.

The advertorial for House of Nwocha's TSUNAMI collection for July 2011

 

Mayreejay

Mayreejay

Maryanne Alabi, popularly known as Mayreejay is a wardrobe consultant, CEO of her self named company "Maryanne Alabi". Deputy editor for Bloke mag, contributing Fashion editor for Y!Mag. Fierce lover of and everything Glamorous!! Follow me on twitter @mayreejay for fab fashion updates.

8 comments

Leave a Reply